Las Vegas

Zamias/First Union

Merit Award
Zamias/First Union, Zamias Services, Lorenc+Yoo Design

Zamias Services is an owner and developer of secondary market centers throughout the United States. The exhibit design is inspired by an agora – a Greek marketplace – presenting Zamias Services as a company firmly grounded in tradition with its eye squarely focused on the future. This "modern-classic" theme gives visitors the impression of walking through a marketplace, surrounded by display windows filled with items for sale, while a graphic wall frieze tells the company's story.

Lorenc+Yoo Design

Desert Passage at the Aladdin

Merit Award
Desert Passage at the Aladdin, Trizec Hahn, RTKL Associates

Desert Passage is the centerpiece of the Aladdin Hotel & Casino resort in the heart of the Las Vegas strip. The primary goal at the outset of the project was to create a completely immersive environment so compelling and authentic in its detailing that it would transport guests to a different place and time. Environmental graphic design began with the creation of a story line that took the visitor on a retail "journey" retracing the ancient spice routes from Morocco to India.

RTKL Associates

Palms Casino Resort

Merit Award
Palms Casino Resort, Maloof Companies, Sussman/Prejza & Co.

Set apart from the new casinos of the last few years, the Palms was built for the local Las Vegas visitor. Theming the property was far down on the list of priorities when this friendly and approachable desert resort was created, although out-of-town visitors also recognized the appeal. Patterns in combination with a color palette, inspired by Maynard Dixon's paintings of the Southwest, evoke the impression of palm trees as affected by sunlight and shadow, and form the core of the visual identity for the project.

Sussman/Prejza & Co.

Absolut Flavor Suite

Merit Award
Absolut Flavor Suite, V&S Absolut Spirits and Esquire Magazine, Rockwell Group

Visitors to the Absolut® Flavor Suite at Caesars Palace are soaked in color, pattern, and branded ambience like the proverbial orange slice in a Blue Cosmopolitan. The Rockwell Group branded six separate "flavor" rooms using digital output to image everything from carpet to wallcovering, upholstery to window treatments, even lampshades. A visit to the suite invites a careful search: guests discover hidden iconography as they explore, adding depth to the "Find Your Flavor" theme.

Rockwell Group

Fashion Show Las Vegas

Merit Award
Fashion Show Las Vegas, The Rouse Company, Sussman/Prejza & Co.

It's not easy to command attention in glitzy Las Vegas, but Fashion Show Las Vegas is visible by contrast through the use of clean lines and creative technology. Fashion Show's brand/identity references two classic logos associated with the highest standards in fashion: the simple black and white Chanel No. 5 box and the elegant Didot logo of Vogue magazine. The purity of black and white functions as an envelope for all the tenant activity and stands out among the dizzying visual noise that is Las Vegas.

Sussman/Prejza & Co.

Formica Kitchen + Bath Industry Show 2003

Merit Award
Formica Kitchen + Bath Industry Show 2003, Formica Corporation, Kuhlmann Leavitt

A twenty-three-foot rooster asked all to Wake Up to Formica! The message was clear: Formica products still rise and shine after more than eighty years. The runways – two long counters – featured 82 different Formica surfaces including sinks. The simple runway plan was accompanied by irresistible egg-shaped lights and seating. Floating typographic walls defined the perimeter and a minimalist sculpture gallery displayed sample swatches.

Kuhlmann Leavitt

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