Jonathan Alger

Design Disciplines Collide at SEGD's Exhibition & Experience Design Workshop

SEGD Exhibition & Experience Design Workshop

August 21-22 in Washington, D.C.

Today, exhibition design is a convergent discipline that borrows elements from retail store design, interpretive wayfinding, storytelling, media, and interaction design. The creatives who develop immersive, compelling exhibition experiences are just as diverse, hailing from the experience design world as well as web development, technology, science, typography, and brand design.

Against the Odds Exhibition

Merit Award 2014
Against the Odds Exhibition

From 1933 to 1941, European Jews sought haven from the Nazis, reaching out to relatives, friends, even strangers. The exhibition Against the Odds: American Jews & The Rescue of Europe's Refugees 1933-1941 tells the little-known story of the Americans who answered the call. Despite strict immigration laws, these generous few, many immigrants themselves, overcame tremendous obstacles to help the Jewish refugees to safety.

C&G Partners

Podcast | The Big Picture: Telling a Story with EGD

Podcast Jonathan Alger

 

What you will learn

EGD can be seen as the art of using space as a medium of communication, making the environment around you tell you where to go, what to buy, where you are, and what to do next. It can even tell you a story. Jonathan Alger,Principal Designer and 2006-2007 SEGD President, provides an overview of how EGD can be used as a storytelling tool in projects as wide-ranging as exhibitions, trade shows, themed spaces, and landscapes.

USAID

Merit Award
USAID, Reagan Building, Chermayeff & Geismar

This installation was created in four months with $87,000, which included all research, design, fabrication, and installation. Both the design and the fabrication of the exhibit reflect the client's modest purpose. Although the United States Agency for International Development (USAID) is not well understood in this country, millions around the world know the United States only from the bold shield emblazoned on a life-saving relief shipment tumbling from a truck.

Chermayeff & Geismar

Jefferson Library

Merit Award
Jefferson Library, Library of Congress, Chermayeff & Geismar

When the original Library of Congress was burned by the British in 1812, Jefferson sold his personal library of about 6,500 individual volumes to the government to replace it. This became the seed of the huge collections at the Library today. The challenge of this project was to find a means to display this enormous number of books in a powerful and relevant way.

Chermayeff & Geismar

AIGA 50 Books/50 Covers Exhibit

Lot with a Little Award
AIGA 50 Books/50 Covers Exhibit, Chermayeff & Geismar

The challenge was to make a compelling exhibit – fifty of the best books and fifty of the best covers – appealing to AIGA members who had seen many of these exhibits in the past.

Chermayeff & Geismar chose a very simple color palette – white, black, gray, and orange – and tried to make single large design moves using as much space as possible. The books themselves do the communicating; visitors can pick up each item on display and there are plenty of well-designed captions to answer questions.

Chermayeff & Geismar

Griffith Observatory Exhibits

Jury Award
Griffith Observatory Exhibits, City of Los Angeles, C&G Partners

Since 1935, the Griffith Observatory has provided visitors a window to the cosmos, attracting 70 million stargazers to the graceful landmark perched atop Mt. Hollywood. When it reopened in November 2006 after a $93 million renovation and expansion, it was twice its original size and included not only a new start-of-the-art planetarium, café, bookstore, and theater, but 20,000 square feet of exhibit space designed to turn earthbound visitors into observers of the universe.

C&G Partners

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