Infinite Scale

Jim Baehr

Principal and Sr Project Manager Specializing in Sports Venues

As Principal and Senior Project Manager at Infinite Scale, Jim provides the foundation for each client project. As a trained graphic designer combined with an extensive background in working with architects, Jim brings an expert eye for the creative process together with an analytical approach to ensure that complex projects achieve both aesthetic and organizational success.

Jim Baehr, Infinite Scale
Infinite Scale
Salt Lake City

Molly Mazzolini

Molly Mazzolini is Partner and Brand Integration Director at Infinite Scale, responsible for promoting not only the Infinite Scale brand, but also the multifaceted brands of its clients. She lends her branding knowledge to all projects that adds to the layering or collaborative philosophy that drives all team members at Infinite Scale.

Molly Mazzolini
Infinite Scale
Salt Lake City

Cameron Smith

Cameron Smith is Partner and Creative Director of Infinite Scale. As such, he is responsible for the overall creative direction of the firm. He focuses not only on the design style of each project but helps take the collaborative efforts of the shop from ideas to reality. His many strengths include his keen knowledge of materials and thinking through each application. Cameron is known for pushing vendors to their next level of successful production resulting in finished pieces that are not only good looking and well designed but functional.

Cameron Smith, Partner, Infinite Scale
Infinite Scale
Salt Lake City

Amy Lukas

SEGD President 2012-2013

Amy Lukas was president of SEGD in 2012-2013 and she is the co-founder of Infinite Scale Design Group. Infinite Scale is a strategic design studio that creates brand experiences in environments and events. Amy’s role as Project Director provides the foundation for each client project as she is the organizational leader and strategic thinker for Infinite Scale's clients.

Amy Lukas, Partner, Infinite Scale, Salt Lake City
Infinite Scale
Salt Lake City, UT

Alex Gennett

Jack of All Trades

Adventure and exploration have always been present in Alex’€™s life. This, coupled with a vivid imagination and fierce curiosity of his surroundings, has led him to an exciting and fulfilling career in Experiential Graphic Design (EGD).

Alex Gennett
Infinite Scale
Salt Lake City

Infinite Scale - Promotions

Photos of Jim Baehr and Zach Norman

Infinite Scale (Salt Lake City) promoted Jim Baehr to Senior Project Manager and Zach Norman to Design Director.

Baehr, who has been with Infinite Scale since January 2009, manages its large-scale sporting clients including the San Francisco 49ers, Denver Broncos, Buffalo Bills, New Orleans Pelicans, and the International Speedway Corporation (Daytona International Speedway and Talladega Superspeedway).

Infinite Scale - State Farm Center

Photo of State Farm Center

Infinite Scale (Salt Lake City), in collaboration with AECOM, designed the brand integration layer for the historic Assembly Hall renovation, now State Farm Center, in Champaign, Ill. Work included concepts for graphics, wayfinding, and fan experience starting from the outside of the arena all the way into the seating bowl and field of play. The holistic application of branding and messaging is designed to help energize the fan base, including alumni-specific gathering areas, with pure Illini identity.

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