Holmes Wood

Virgin Atlantic Terminal at Heathrow Airport

Virgin Territory

One of Britain’s biggest brands turned to museum wayfinding to improve its airline customers’ experience at Heathrow Airport.

The airline created by Richard Branson has made an art form out of its cheeky brand. But when it came to making sure that passengers traveling out of its refurbished Heathrow Airport terminal had the best experience possible, Virgin Atlantic Airways knew branding wasn’t enough.

It was a museum that helped the airline see the light.

Holmes Wood - V&A

Holmes Wood (London) was featured as part of a new podcast series by the Victoria and Albert Museum. In Episode 7 of V&A Podcasts, Holmes Wood Principals Lucy Holmes and Alex Wood, along with Moira Gemmill (Director of Projects, Planning & Estate for the V&A and a member of the SEGD Board of Directors) were interviewed about their work on the museum’s wayfinding and information graphics.

Holmes Wood - V&A Podcast Series

Image of the Holmes Wood Studio staff

Holmes Wood (London) was featured as part of a new podcast series by the Victoria and Albert Museum. In Episode 7 of V&A Podcasts, Holmes Wood Principals Lucy Holmes and Alex Wood, along with Moira Gemmill (Director of Projects, Planning & Estate for the V&A and a member of the SEGD Board of Directors) were interviewed about their work on the museum’s wayfinding and information graphics.

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