Hierarchy

Susan May

Wayshowing for more than 20 years.

With more than 20 years experience in high-level, complex graphics and wayfinding programs in the US and beyond, Susan brings vast experience to her diversified and talented teams at Pentagram. Susan is a senior EGD specialist for three partner teams in the New York office. She is leading multiple projects, including a large-scale multi-use project in Miami with Paula Scher, multiple international projects with Natasha Jen, and the recently completed Barclays Center with Michael Bierut.

Susan May, Pentagram
Pentagram
New York

What is Hierarchy?

By their very nature, signs and other visual communications in the built environment are designed to deliver essential information quickly, efficiently, and at the point where it is needed. Not all information on a given sign is equal in importance, and messages in some locations are more important than others. Therefore, designers must create a hierarchy that ensures the most important content is the most prominent.

Podcast | Identity and Destination Hierarchy Research

Podcast Tom Esch, Yolanda Partida, and David Middleton

 

What you will learn

This talk, planned out by Phil Garvey and delivered by Tom Esch,Yolanda Partida, and David Middleton,focuses on destination hierarchies and identity research—one of the main issues faced by environmental graphic designers. The speakers walk through what makes for successful destination hierarchy research and destination naming. A key theme in this podcast is universality—can we achieve it in naming destinations?

Advanced Room Numbering

Podcast Ferdinand Meyer V

 

What you will learn

Based on past tradition and present issues, what room number structures work best for what type of facilities? This course focuses on three building types where numbering is a critical issue: airports, hospitals, and office complexes. However, the conventions can apply to almost any building type.

Sheryl Keller

Design Director, Wayfinding

Sheryl is a strong multi-disciplined designer who has been with SLD for over 20 years. Sheryl’s clear-sighted strategic thinking and keen sense of organization are key assets in developing many large-scale, multifaceted projects. Dedicated, focused and creative, she is very comfortable working on a wide range of design projects, from corporate identity to wayfinding and retail design.

Sheryl Keller Ziesmann, Shikatani Lacroix
SLD
Toronto

Brooksany Vettergreen

Brooksany Vettergreen brings with her a decade of experience in environmental graphics, as well as print and web design. She holds a Bachelor's in Graphic Design from Simmons College, 1999, and a MS in Interactive Media from Quinnipiac University, 2013.

Brook has developed comprehensive wayfinding and donor recognition systems for The Jackson Laboratories, Boston Scientific, Merck Millipore, and the Perkins School of the Blind, as well as regional healthcare providers such as Newton-Wellesley Hosptial, Winchester Hospital, and Exeter Hospital.

Brooksany Vettergreen, Roll, Barresi & Associates
Roll Barresi & Associates
Boston

Denise Lugar

Denise Lugar specializes in the design and management of complex wayfinding and environmental graphics projects, providing great depth of experience in programming, design, management, documentation, and construction oversight.

Denise Lugar, Principal at Roll Barresi & Associates, Boston
Roll Barresi & Associates
Boston

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