Graham Hanson

8 New Branded Environments You Can Learn from Now

WAF London

Branded environments are the ultimate asset for companies that understand the value of expressing their brand in everything they do and every place they do it. What makes a successful branded environment? We asked the designers leading SEGD's Branded Environments (Be) Workshop what is inspiring them right now. You’ll hear more at the Be Workshop August 20 in Los Angeles, but in the meantime, here’s a sneak peek at some secrets to success in branded environments!

Harnessing the Power of the Brand

Hy Vee Hot Zone at Arrowhead Stadium

In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!

>> Learn how to unleash the power of the brand at the SEGD Be Workshop August 20 in Los Angeles!

Tips from Graham; 2015 Global Design Awards Jury Chair

Photo montage: Graham Hanson/GDAP Jury

Considering entering the 2015 SEGD Design Awards? Let me assure you, there’s no better time to start. With more categories than ever, the odds of winning are better than you think! On top of that, we’ve assembled a fantastic team of jurors who will deliberate intensively and collectively over three days to determine the winners. We the jury pride ourselves on our selection process being neither subjective nor arbitrary nor imbalanced.

All that said, here are a few tips to help make your entry stand out:

 

Think Modern/Think Classic

Honor Award
Think Modern/Think Classic, Macklowe Properties, SITQ, Graham Hanson Design

This exhibit illustrates the importance of unique design development approach paradigms in achieving revolutionary results.

Smart Cars and other iconic objects were displayed as examples of successful paradigm shifts in practice. The architectural transformation of 340 Madison, a recently redeveloped and redefined Midtown Manhattan office building, is also integrated into the exhibit.

GHD Partners

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