20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums

Read Time: 12.5 minutes

Award-winning creative technology agency NEXT/NOW (Chicago) answers questions about hardware, engagement, strategy and more, comparing and contrasting work for retail and museum verticals.

Something Cool in the ABQ

Read Time: 8 minutes

Penguin Chill at the ABQ BioPark is a new, groundbreaking, immersive exhibit designed by Ideum (Corrales, N.M.), that whisks visitors onto a sub-Antarctic research expedition.

Lorem Ipsum Corp. Revives the Past at Platov International Airport

Lorem Ipsum Corp. at Platov International Airport

Read Time: 7.5 minutes

From the archives, circa 2018—a 2019 Merit Award winning project: Through the creative use of technology, multidisciplinary agency Lorem Ipsum Corp. (New York) captured the spirit of the Don Cossacks and Count Matvei Ivanovich Platov in a host of interactive and experiential installations at the new airport in Rostov-On-Don, Russia.

Questions, Answered—Four Years of SEGD Interviews

Read Time: 7.5 minutes

SEGD and SEGD Members ask a lot of questions—and—we get the answers! Over the past four years, we've published a lot of interviews—interviews with fellows, friends of the community, with designers young and old, the famous and the unknown. For your summer reading pleasure, we've compiled 20 interviews that cover a broad range of topics and interviewees.

Have a few minutes (or several hours) to spare? Happy reading!

The Fellows

10 years, 10 Laudable Library-Located EGD Projects

Stacks and Bike Racks—Austin Central Library Wayfinding

Read Time: 4 minutes

We searched our archives, kept track of recent library developments and consulted experts—keep reading for a list of laudable library-located experiential graphic design projects spanning from 2009 to 2019, with one representing each of the past 10 years.

Learning Through Making—Bluecadet and River Alive!

Read Time: 7 minutes

Bluecadet (Philadelphia) used the power of prototyping to lead the creation of a suite of digital experiences that support educational goals established by partners Habithèque and the Independence Seaport Museum for “River Alive!”

Extra Special Sauce—McDonald's HQ Reimagined

Extra Special Sauce—McDonald's Corporation Headquarters Reimagined

Read Time: 7.5 minutes

When McDonald's Corporation chose a new location for their headquarters in Chicago's West Loop, they assembled a team that included IA Interior Architects, Studio O+A and Leviathan to create a physical space and digital interactives that send a powerful message about the company's future direction.

Design Semester—FIT Graduate Exhibition & Experience Design at AMNH

Read Time: 7 minutes

This past Spring Semester, students in the FIT Graduate Exhibition & Experience Design program worked in collaboration with the American Museum of Natural History (New York).

2019 SEGD Achievement Award Winners and Profiles

2019 SEGD Fellow and Achievement Award Winners Announced

Read Time: 5.5 minutes

During the 2019 SEGD Conference Experience Austin, winners of the 2019 SEGD Achievement Awards were announced and celebrated at the largest annual gathering of members of the experiential graphic design community.

2019 SEGD Fellow Paula Scher—Exactly as Rendered

Read Time: 17 minutes

Paula Scher needs no introduction—she’s a megawatt luminary in graphic design, an accomplished artist, a longtime Pentagram partner and the creative source of many beloved and inspiring environments.

President Steve Pinkston	Executive Creative Director and Vice President Christian Lachel	Principal Patrick Angelel
Creative Director and Founder Jim Spadaccini	Associate Wayfinding Planner Carly Amann	Senior Vice President Jeff Dickinson

SEGD

Feature Article

20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums

Something Cool in the ABQ

Lorem Ipsum Corp. Revives the Past at Platov International Airport

Questions, Answered—Four Years of SEGD Interviews

10 years, 10 Laudable Library-Located EGD Projects

Learning Through Making—Bluecadet and River Alive!

Extra Special Sauce—McDonald's HQ Reimagined

Design Semester—FIT Graduate Exhibition & Experience Design at AMNH

2019 SEGD Achievement Award Winners and Profiles

2019 SEGD Fellow Paula Scher—Exactly as Rendered

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