Expos and Fairs

Mitchell Mauk

Mitchell Mauk is Principal of Mauk Design, a San Francisco design firm that specializes in exhibit design and corporate communications, and puts special emphasis on the marketing integration of two- and three-dimensional images. Mitchell Mauk has won multiple gold and silver awards from the IDSA, SEGD and other competitions, and was named Exhibit Designer of the Year by Exhibitor Magazine in 1987. Mauk was the first American designer to have a light design manufactured by the prestigious Italian lighting firm Artemide.

Mitchell Mauk
San Francisco

NeoCon East Sustainability Exhibit

Beauty of the Waste

Gensler’s Baltimore team reveals the ironic beauty of a resource we routinely squander.

When the Merchandise Mart asked Gensler’s Baltimore office to create a sustainability-focused experience for NeoCon East, Jim Camp and his team took it personally.

The exhibit’s goal was to promote dialogue around sustainability and offer visitors a point of pause and inspiration in the generic Baltimore Convention Center lobby before they entered NeoCon.

Fabric Structures

No Boundaries

Fabric structures, the once and always lightweight workhorse, create a limitless design dimension.

Twenty years ago, the phrase “fabric architecture” referred to an outdoor tent or restaurant awning. Today, an ever-expanding palette of materials and vastly improved structural, lighting, and graphic technologies allow fabrics to escape the awning and take on new roles: multimedia canvas, iconic sculpture, branded totem, and architectural skin, just to name a few.

Simon Borg

SEGD London Chapter Chair

Throughout his career, Simon Borg has worked for several multi-disciplinary creative agencies with experiential graphic design being the constant thread through these moves.

Simon Borg
London, UK

Hanley-Wood's Trade Show Exhibit

Honor Award
Hanley-Wood's Trade Show Exhibit, McMillan Group

The client, an architectural and construction magazine publisher, wanted a high-end design that nevertheless connected it to the "industry." A combination of industrial materials and lights, together with stylish, curved walls and "ceilings," was the result. Oversized color reproductions of magazine covers were displayed in a surprising, dramatic way. The centerpiece conference room was framed by curving, black-framed shoji screens. A distinctive table finished the look.

McMillan Group

Intel Siggraph Exhibit

Honor Award
Intel Siggraph Exhibit, Mauk Design

This hip exhibit was designed to help Intel overcome its stodgy image and appeal to a twentysomething crowd of film and computer video animators. To attract this lucrative market, Intel's exhibit featured giant "polygon people," demo videos shown in internally illuminated fiberglass orbs, a giant video wall and live performances. Most of the materials are recyclable and all are reusable. Instead of running in the background, Intel's video wall was an integral part of its live presentation.

Mauk Design

Science City

Honor Award
Science City, National Science Foundation, New York Hall of Science, Chermayeff & Geismar

An on-the-street exhibit that reveals how cities work, the Science City exhibit for New York Hall of Science and the National Science Foundation is a truly interactive piece. Visitors see the depth of water mains below through periscopes, look at the antennae through telescopes and read about infrastructure on interpretive signs. The idea is slated to be adopted by science museums throughout the United States.

Chermayeff & Geismar

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