Expos and Fairs

NeoCon East Sustainability Exhibit

Beauty of the Waste

Gensler’s Baltimore team reveals the ironic beauty of a resource we routinely squander.

When the Merchandise Mart asked Gensler’s Baltimore office to create a sustainability-focused experience for NeoCon East, Jim Camp and his team took it personally.

The exhibit’s goal was to promote dialogue around sustainability and offer visitors a point of pause and inspiration in the generic Baltimore Convention Center lobby before they entered NeoCon.

Fabric Structures

No Boundaries

Fabric structures, the once and always lightweight workhorse, create a limitless design dimension.

Twenty years ago, the phrase “fabric architecture” referred to an outdoor tent or restaurant awning. Today, an ever-expanding palette of materials and vastly improved structural, lighting, and graphic technologies allow fabrics to escape the awning and take on new roles: multimedia canvas, iconic sculpture, branded totem, and architectural skin, just to name a few.

Simon Borg

SEGD London Chapter Chair

Throughout his career, Simon Borg has worked for several multi-disciplinary creative agencies with experiential graphic design being the constant thread through these moves.

Simon Borg
London, UK

Hanley-Wood's Trade Show Exhibit

Honor Award
Hanley-Wood's Trade Show Exhibit, McMillan Group

The client, an architectural and construction magazine publisher, wanted a high-end design that nevertheless connected it to the "industry." A combination of industrial materials and lights, together with stylish, curved walls and "ceilings," was the result. Oversized color reproductions of magazine covers were displayed in a surprising, dramatic way. The centerpiece conference room was framed by curving, black-framed shoji screens. A distinctive table finished the look.

McMillan Group

Intel Siggraph Exhibit

Honor Award
Intel Siggraph Exhibit, Mauk Design

This hip exhibit was designed to help Intel overcome its stodgy image and appeal to a twentysomething crowd of film and computer video animators. To attract this lucrative market, Intel's exhibit featured giant "polygon people," demo videos shown in internally illuminated fiberglass orbs, a giant video wall and live performances. Most of the materials are recyclable and all are reusable. Instead of running in the background, Intel's video wall was an integral part of its live presentation.

Mauk Design

Science City

Honor Award
Science City, National Science Foundation, New York Hall of Science, Chermayeff & Geismar

An on-the-street exhibit that reveals how cities work, the Science City exhibit for New York Hall of Science and the National Science Foundation is a truly interactive piece. Visitors see the depth of water mains below through periscopes, look at the antennae through telescopes and read about infrastructure on interpretive signs. The idea is slated to be adopted by science museums throughout the United States.

Chermayeff & Geismar

Sony Playstation E3 Exhibit

Honor Award
Sony Playstation E3 Exhibit, Sony Computer Entertainment, Mauk Design

This exhibit introduced the new Sony PlayStation video games to retail buyers and video game developers at the E3 video game trade show in Atlanta. The challenge was to create an entire world of PlayStation games that lived up to Sony's slogan: Live in Your World . . . Play in Ours. In an exhibit of more than 45,000-square-feet, getting 100,000 people in and around the space is a big problem. The solution was to create a cityscape in which radically different game feature areas were held together with high tech imagery.

Mauk Design

Levi's Mothership Exhibit

Honor Award
Levi's Mothership Exhibit, Foote, Cone and Belding, Mauk Design

The primary objective of this trade show exhibit was to position the Levi Strauss brands as leaders of men's apparel trends. The company's former exhibit occupied 20,000 square feet in the farthest corner of the exhibit hall and had struggled through twenty years of use. In redesigning its trade show exhibit, the client was aware that a massive "corporate" exhibit would alienate buyers focused on unique, individual style. The solution was a metaphor of exhibit as village. A wide variety of elements was set in a loose visual framework.

Mauk Design

Michael Graves Press Event

Merit Award
Michael Graves Press Event, Target Stores, Design Guys

This press event for the introduction of the Michael Graves product line for Target was dubbed by the designers "From Pompeii to Pop Art." The theme references one of Michael Graves' decorative collections, which was inspired by an artifact from Pompeii, and a toaster in the collection, representing Pop Art. For the Whitney, Design Guys devised floor plans, technical drawings and a verbal flow chart, which talked through the "experience" of attending the event. The intention was to create more than a static museum show.

Design Guys

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