Experiential Graphic Design

JWT Headquarters

Jury Award
JWT Headquarters, JWT/Clive Wilkinson Architects, EGG Office

JWT, the international advertising firm formerly known as J. Walter Thompson, needed a comprehensive signage and graphics program for its recently renovated headquarters in midtown Manhattan. The most notable challenge was to create an easily navigable signage system for a space that takes up five floors and includes more than 100 public spaces. The system also needed to tie in seamlessly with the design of the new space, and to create unique identities for each floor and department.

EGG Office

For A Sweet New Year

Jury Award
For A Sweet New Year, The Jewish Museum, Cooper Joseph Studio

Although store-window design is in itself a genre, an emphasis on selling merchandise often dominates the visual theme. To celebrate the Jewish New Year at The Jewish Museum in New York, the curator wanted to use the museum’s windows as a means to celebrate (and, in a way, advertise, the Jewish New Year). She requested something playful, but reflective of the educational mission of the museum and respectful of the building’s historic façade.

Cooper Joseph Studio

Federal Center South

Honor Award
Federal Center South, U.S. General Services Administration, U.S. Army Corps of Engineers, Studio SC

To most residents of the Pacific Northwest, rivers and waterways are simply part of the fabric of the region—so omnipresent that their value and contributions to the region’s economic framework are often overlooked. For the U.S. Army Corps of Engineers, however, water is the lifeblood of its existence and estuaries are at the heart of its studies. This is reflected in the Corps’ new Seattle District headquarters, where Studio SC’s graphics program underscores the focus of the Corps’ work through a series of river-centric environmental graphics and wayfinding signage components.

Studio SC

airFIELD

Merit Award
airFIELD installation at Atlanta International Airport (UEBERSEE, Inc.)

airFIELD is a dynamic sculpture synced to real-time flight data reflecting the heartbeat of the world’s busiest air travel hub, the Hartsfield-Jackson Atlanta International Airport. Suspended in the center of the airport’s new international terminal, the 90-foot-long by 30-foot-wide (27.4m x 9.1m) data-driven art piece evokes the wonder of flight with its two intersecting, sweeping forms.

UEBERSEE, Inc.

Barbie Play with Fashion

Merit Award
Barbie Play with Fashion Exhibit

The fourth-semester class of the Fashion Institute of Technology’s associates degree program developed the Barbie Play with Fashion exhibition as part of a design competition to create fashions, interior designs, jewelry, photos, films, and visual displays for Barbie and Ken. The partnership with Mattel Inc. was also aimed at reinvigorating the Barbie brand to reflect greater fashion and design sophistication in the toy's audience. Finalists in the competition developed their designs into a two-story, multimedia exhibition held in the lobby of FIT’s Fred P.

Fashion Institute of Technology Visual Presentation and Exhibition Design 4th semester class

Bill and Melinda Gates Foundation Visitor Center

Merit Award
Bill and Melinda Gates Foundation Visitor Center, Olson Kundig Architects, Studio Matthews

The Bill & Melinda Gates Foundation Visitor Center exhibition explains how and why the foundation was founded, and describes its work around the globe. Perhaps most importantly, it creates a personal relationship with the visitor, inviting them into a conversation about global issues, prompting questions and providing activities for them to explore how every individual can make a positive difference.

Olson Kundig Architects, Studio Matthews

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