You've practised design all your life, you know its methodology works. How do you bring it out of the projects into the way you do business though? It is not easy, but here are a few good tips from people who have succeeded.
Klaus Bjerager has worked with IA and wayfinding over the years in two different capacities: as an information architect (both in the "traditional" analog way and as defined by Morville and Rosenfield for the web) and as an educator.
A group of Portland designers (including former SEGD staffer Sara Naegelin) collaborated to investigate the state of design thinking, and have identified five broad themes that illustrate its universal benefits.
SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.
Steve Williams, CEO of Harbinger (Jacksonville, Fla.) has a grand vision for his hometown and he’s investing in making it a reality. Williams believes in strategic private investment in some of the city’s best buildings, in the hopes of creating "the 21st century city of the South."
Alina Wheeler has enjoyed a lifelong fascination with how people and organizations express who they are. Her business is strategic imagination. Her passion is brand identity. In 2013, Alina Wheeler launched the fourth edition of her book, Designing Brand Identity:an essential guide for the whole marketing team (DBI4). Over 150,000 copies of the book have been sold to date. DBI4 addresses the global marketplace and rapidly changing communications tools.