The idea of design as a way of thinking has its origins in Herbert A. Simon’s 1969 book The Sciences of the Artificial. Simon noted that design can be thought of as the process of transforming existing conditions into preferred ones. Design thinking is a process aimed at creating the preferred condition through a structured process.

Content is the buzzword of the 21st century, the term that has been co-opted to represent the constant flow of information from social and traditional media. In branding and business communications, it is information that leads consumers to discover, engage with, and consume brands. Content can lead consumers to brand experiences or can be the experience itself. Content marketing is the technique of creating and distributing relevant and valuable information to a specific audience in order to acquire customers.

Art and design are powerful tools for articulating and enhancing the uniqueness of a specific place while expressing facets of the shared human condition. At their best, Public Installationsimbue spaces with meaning and context.

Placemaking is the design activity that uses communications to create experiences that connect people to place. Identity design creates a strong sense of “you are here” by differentiating a place or space from others through the use of graphic elements such as type, color, pattern, video and motion. Placemaking and Identity design use the combination of physical features sometimes natural and others man-made, people, function, history, culture, and potential that make the place unique to accentuate the experience of and identity of that place.

Digital screen media is the visual content specifically designed and formatted to be delivered from digital screens such as LED, LCD, and projection screens either indoors or outdoors in corporate and public spaces. This content has been specifically designed for the environment in which it will be displayed, for instance on billboards and signs viewed at a distance or screens in a retail environment that will be viewed from close up and are increasingly becoming interactive.