Sustainability in EGD/XGD

Understanding the environmental impact of their work is essential for designers practicing today. Sustainability is no longer considered a nicety in environmental and experiential graphic design projects; it is a part of the DNA of any endeavor that adds to the built environment and therefore impacts the livability and health of our planet.


Specification is the process of providing detailed instructions for the manufacture and installation of signs or other visual communication elements. Designers typically provide fabricators with specification documents—accompanied by design drawings—that detail in written form the designer’s intentions for the sign type, dimensions, materials, colors, finishes, hardware, and installation methods.


Nomenclature is the devising or choosing of names for things, or the system for devising these terms in a particular field. In environmental graphic and experiential graphic design, it refers to the terminology used in wayfindingsystems to organize and simplify the names and numbers of destinations. 

What is Motion Design?

As digital technologies continue to create innovations in the world of experiential graphic design, motion design is becoming an increasingly important competency. Essentially, motion design is a discipline that applies graphic design principles to filmmaking and video production through use of animation and visual effects. Examples include films, videos, animated text, and web-based animations and apps.  

What are Materials, Color and Finishing?

Environmental graphic design and experiential graphic design are visual communications manifested in the physical, material world. Naturally, then, materials are the DNA of the environments and experiences that result. Materiality establishes the tone and nature of their visual vocabulary.

Materials are to environmental and experiential graphic designers as paints or pastels are to fine artists. Designers and fabricators practicing EGD and XGD have a world of options at their fingertips, and understanding them is a key competency of the discipline.

What is Mapping?

Mapping is a key issue in environmental and experiential graphic design, since the discipline’s goal of “connecting people to place” often requires getting people from Point A to Point B.

Despite the advent of GPS and other digital navigational tools, mapping will always be important. One of the primary goals of any wayfinding system is to provide orientation that helps users create their own mental maps of the terrain.

Experience Design

Experience Design is the practice of designing products, processes, services, events, or environments focused on user engagement and the quality of the human experience. The goal of experience design is to achieve outcomes that enhance engagement, satisfaction, and quality of life. This emerging discipline also focuses on creating culturally relevant solutions—those that respond to human challenges and needs.


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