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The Future of Storytelling: 2018 SEGD Xlab, Brooklyn, Nov. 1–2

The Future of Storytelling: 2018 SEGD Xlab, Brooklyn, Nov. 1–2

NEW YORK—The final event of 2018 New York Digital Signage Week,SEGD’s eighth-annual digital experiential design gathering, Xlab, will be held in Brooklyn for the first time—at the BRIC arts and media center. This year’s theme, “The Future of Storytelling for Place,” will focus on the design practitioners, visionaries, methodologies and technologies bringing immersive and interactive storytelling to life.

Wayfinding MASS MoCA

Finalist 2018
Wayfinding MASS MoCA

The largest contemporary art museum in the United States is housed on a vast 17-acre industrial campus. For the final phase of a 20-year masterplan, the design team developed a family of wayfinding elements that help various users navigate a complex aggregation of open and enclosed spaces to enhance a memorable cultural experience.

OverUnder

Quad Cinema

Finalist 2018
Finalist 2019
Quad Cinema

New York’s renowned Quad Cinema reopened following a major renovation that revitalizes the theater with a sleek modern design and state-of-the-art technology. Pentagram developed the brand identity for the new Quad, as well as the look and feel of the theater including signage, environmental graphics and digital installations for the interiors. The branding introduces a logo and custom typography that play off the unique name and evoke the visual language of cinema.

Mike McCarthy - Budgets For Fabrication

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's past events. All videos from 2014 through 2019 are available for viewing for members for free. 

If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources. First year members receive a discount on the member rate!

“As We Are” Interactive Digital Sculpture

Finalist 2018
“As We Are” Interactive Digital Sculpture

“As We Are” is an interactive digital sculpture that provides an opportunity for visitors, whether local or from far away, to engage with the community and ultimately become part of it. Dubbed the “ultimate selfie machine,” the sculpture allows users to take a photo of themselves via an integrated 3D photobooth, and have their portrait then mapped onto the exterior undulating LED display. In real time, visitors can view themselves on the monumental, face-shaped sculpture.

Matthew Mohr

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