Cloud Gehshan Associates

Solving the Healthcare Wayfinding Puzzle with Research and Empathy

Brigham & Women's Hospital Wayfinding (Cloud Gehshan Associates)

With a background in human factors and cognition as well as design, Virginia Gehshan, FSEGD, has directed Cloud Gehshan Associates’ wayfinding programs for numerous healthcare facilities, campuses, park systems and cities. Her practice is founded on a user-centered approach that employs rigorous research and analysis, a methodical design process—and the recognition that empathy, not signs, is the most important element in wayfinding.

Placemaking and Peacemaking at a Living Memorial

American Veterans Disabled for Life Memorial

Memorials are a delicate balancing act, an uncomfortable abstraction made real in stone and bronze. They must pay tribute to the dead while relaying history and inspiring hope in future generations of the living. They must eloquently tell a story, create a memorable place and mark a moment in time. The new American Veterans Disabled for Life Memorial does all those things, with a substantial addition. This memorial was designed to celebrate the living.

Watch Your Language: SEGD Standard Form of Agreement

SEGD Standard Form of Agreement 2016

SEGD’s Standard Form of Agreement has been revised and revamped, with important new language around Intellectual Property and other timely topics. It also includes an extensive new appendix to help you develop contracts. Revised by its original author, Virginia Gehshan, FSEGD, Cloud Gehshan Associates, it includes clear, straightforward, standardized language that works for a wide range of design practices. It’s highly useful, and FREE to SEGD members. Thank you Virginia!

American Veterans Disabled for Life Memorial

Merit Award 2015
American Veterans Disabled for Life Memorial

The American Veterans Disabled for Life Memorial is the first national memorial dedicated to the 3.5 million veterans living with permanent disabilities. As described by President Obama at the October 2014 dedication ceremony, “From this day forward, Americans will come to this place and ponder the immense sacrifice made on their behalf; the heavy burden borne by a few so that we might live in freedom and peace.”

Cloud Gehshan Associates

Linzi Eggers

Linzi Eggers is a Philadelphia Chapter Co-Chair

Linzi Eggers brings extensive knowledge of experiential graphic design to CGA. Her passion for sign design and wayfinding strategy makes her a valuable asset to the Cloud Gehshan team.

Linzi Eggers, Cloud Gehshan Associates
Cloud Gehshan
Philadelphia

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