Faced with a 77-meter-long red brick wall between Tongji University and the Siping Community of Shanghai, the university’s Public Design Lab, part of the College of Design & Innovation, wondered what kind of experience they could create for passersby. By leveraging the sidewalk and the unique raised pattern of the brick, the team conceived simple graphics that change as pedestrians walked by—creating a different experience from left to right and right to left.
Public Design Lab, Tongji University College of Design & Innovation
Han Meilin is one of China’s preeminent contemporary artists. While he is perhaps best known internationally for his creation of the Fuwa “good luck” dolls for the 2008 Beijing Olympics, he draws his artistic inspiration from the traditional Chinese culture of the two Han dynasties and folk art, while employing a modern artistic language to express his thoughts.
Beijing Trycool Culture & Art Development Co., Ltd.
If the end is coming, might as well be at the movie, right?
The Hong Kong-based design duo of Ajax Kit Law and Virginia Lung--One Plus Partnership Ltd.--have made their name among the world's leading cinema designers. Clearly not content with the excitement on the big screen, they've devoted their work to continuing it off-screen in the theater environment itself.
The new College of Design and Innovation at Tongji University in Shanghai forms a multi-functional complex for college students and teaching staff. Opened in 2014, it was designed as a platform for promoting opportunities for dialogue, fostering design thinking, and triggering interaction between users and the environment. As part of the building design, a new signage program was developed and prototypes were utilized to test and encourage interaction with the signage design process.
Dr. Wu Duan is an associate professor of environmental design at College of Design & Innovation, Tongji University, Shanghai. She is a leader and cofounder of Public Design LAB in Tongji and the leader of environmental graphic design studio in Tongji Tiandi Institute of Art & Design Innovation.
Inspired by mega-blockbuster disaster movies, One Plus Partnership created a one-of-a-kind immersive environment for the Wushang Zhongyan Mall International Cinema in Wuhan, China. Visualizing scenes from movies like Independence Day and The Day After Tomorrow, they created scenes that could easily convince theater-goers they walked into a real film setting.
Retail Theater. Under Armour’s new Shanghai store flips the traditional retail model and focuses on experience over product. Designers HUSH will be at Xlab 2014 to tell the story!
The Tongji University metalworking studio focuses on training students to develop practical skills and innovative thinking. The teaching philosophy is "knowledge, ability and personality."
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