The new College of Design and Innovation at Tongji University in Shanghai forms a multi-functional complex for college students and teaching staff. Opened in 2014, it was designed as a platform for promoting opportunities for dialogue, fostering design thinking, and triggering interaction between users and the environment. As part of the building design, a new signage program was developed and prototypes were utilized to test and encourage interaction with the signage design process.
Dr. Wu Duan is an associate professor of environmental design at College of Design & Innovation, Tongji University, Shanghai. She is a leader and cofounder of Public Design LAB in Tongji and the leader of environmental graphic design studio in Tongji Tiandi Institute of Art & Design Innovation.
Inspired by mega-blockbuster disaster movies, One Plus Partnership created a one-of-a-kind immersive environment for the Wushang Zhongyan Mall International Cinema in Wuhan, China. Visualizing scenes from movies like Independence Day and The Day After Tomorrow, they created scenes that could easily convince theater-goers they walked into a real film setting.
Nanchang Insun International Cinema is located in the Book City area of this southeastern Chinese city. So in its environmental graphics program for the cinema, One Plus Partnership Ltd. took inspiration from both books and movies.
A Beijing entertainment center’s “narrative skin” is fueled solely by environmental conditions.
China is known neither for its environmental consciousness nor for the beauty of its digital media installations. But a new media façade at the Xicui Entertainment Center is a first step toward turning those impressions around.