Campaign

5 Reasons Why Being an SEGD Member is Way Better than Going Back to School

It’s that time of year again… Say goodbye to long days at the pool, weeks at grandma’s, and staying up until all hours. Hello to Trapper Keepers, slam books, and the smell of freshly sharpened pencils in the morning. Oh, the pain of getting up early and the anguish of that summer reading not quite completed.

Becoming an SEGD member—or rejoining this month—is WAY better than getting sweaty in gym class. It’s really as easy as A-B-C:

 

For the Fun of It: 8 Ways to Add Play to Branded Environments

Cornell University Stocking Hall

When Calori & Vanden-Eynden was asked to create graphics for Cornell University’s newest campus facility—a dairy plant added to an existing academic research lab—they decided to have some fun with it. The CVE team covered blank walls with cow spots, creating what one observer calls a “Rorschach meets rawhide” aesthetic that manages to be both witty and sophisticated. CVE identified the building itself with a giant sculptural milk bottle.

8 New Branded Environments You Can Learn from Now

WAF London

Branded environments are the ultimate asset for companies that understand the value of expressing their brand in everything they do and every place they do it. What makes a successful branded environment? We asked the designers leading SEGD's Branded Environments (Be) Workshop what is inspiring them right now. You’ll hear more at the Be Workshop August 20 in Los Angeles, but in the meantime, here’s a sneak peek at some secrets to success in branded environments!

What Does it Take to be an Xplorer?

Eldheimar Volcano Museum

You know you need to hone your digital skills to grow your resume and your business. But what are the core digital competencies you should be developing? In June, the SEGD Academic Task Force issued the XGD Core Competencies, which outline the baseline skills essential for success in XGD. You can cover them all at the Xplorer Digital Camp coming up Aug. 6 in Seattle. But hurry—capacity is limited and seats are filling fast!

Be an Xplorer at SEGD Digital Camps

Native Voices at Penn Museum

Being an experiential graphic designer these days is like being an explorer—charting the course of your business or career, scanning the horizon for new opportunities, and scouting the right tools and skills to take advantages of those opportunities. That’s what SEGD’s Xplorer Digital Camps are all about: making sure you’re prepared for the increasingly digital and data-enabled projects in your future. 

>> Attend SEGD Xplorer Digital Camps in Philadelphia or Seattle this summer!

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