Campaign

What Next for Legible Cities?

Tim Fendley at SEGD Wayfinding Workshop April 23

The Future of Navigation in Smart Cities

Tim Fendley,founder of Applied and chief designer of Legible London,predicts that navigation in city centers will change dramatically in the next 10 years, with place branding, urban planning, and technology as key drivers. He'll join other world-renowned wayfinding experts at the SEGD Wayfinding WorkshopApril 23 in San Francisco. Do you need to be in touch with the future of wayfinding? Find yourself there; register now!

Unlost and Found - Wayfinding as Brand

Unlost and Found - Wayfinding as Brand

Creating Value for Smart Cities

Savannah, Georgia, knows that wayfinding is more than just helping people not get lost. It’s also about reinforcing a sense of place and connecting visitors with the city’s unique collection of assets. But how does wayfinding work when there is no existing “sense of place,” such as in rural North Carolina? MERJE principal John Bosiosays wayfinding can drive identity, shape place, and build brand value. He’ll share his perspective April 23 at the SEGD Wayfinding Workshopin San Francisco. Find him there!

Meet the Wayfinders

Tim Fendley, Applied Wayfinding

World’s experts lead workshop April 23 in San Francisco.

The chief designer of Legible London, information designers from City ID, and experts from MERJE, Kate Keating Associates, Hunt Design, and Studio SC will lead the SEGD Wayfinding Workshop April 23 in San Francisco. You’ll find the state-of-the-art in wayfinding—from placemaking and visitor impact to open data and living maps. Seats are limited; register today!

What is Customer Experience and Why Should You Care?

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well. At SEGD’s CX Workshop—March 10 at the Digital Signage Expo in Las Vegas—you’ll see how this form of experience design is using digital technology to connect people to brands and spaces—from retail stores to sports arena and from hospitality and entertainment venues to corporate spaces.

Customer Experience in the State of Flow

dBCube by Stimulant

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments. Their ultimate goal, beyond connecting people with brands, is to create that elusive State of Flow between content, curiosity, and memorable experience. Join Stimulant CEO Darren David at SEGD’s CX Workshop March 10 in Las Vegas! This week, he and Design Director Nathan Moody gave SEGD a sneak preview of their presentation on balance, technology, and emerging possibilities.

Architect-ing Customer Experience with Array Interactive

Adobe Briefing Center

Jeff Dumo uses the word “architect” as a verb. His agency Array Interactive “architects” digital experiences for built environments. That’s an important grammatical and functional distinction, because Array believes digital experiences should be a seamless part of the physical space, not pasted on as an afterthought. Learn how Dumo tackles customer experience—and what he thinks about the term “digital signage”—at the SEGD CX Workshop March 10 in Las Vegas!

In Harman-y - Customer Experience In-Store

When Harman International asked Gensler to design its first North American audio flagship store on Madison Avenue in New York, the Gensler team approached the project with two questions: How do people consume music? And how can we provide an unforgettable, immersive customer experience at the new store? (This award-winning project will be profiled at SEGD’s CX Workshop March 10 in Las Vegas! Join us there!)

The Design of Your Business

The Design of Your Business, Clive Roux

By Clive Roux

A Board member recently asked me how, in just two years, we have been able to turn SEGD around after several years of decline to achieve all-time record improvements in practically everything we do.

“It’s the economy, stupid” was the simple answer. To which he replied, “That cannot possibly account for all of it!”

CX and You: Unlock the Power!

Innovating Customer Experience at Retail

With his 25-year career spent in store planning and retail architecture, Brian Dyches is an authority on global retail design, marketing, and customer experience. As a headliner at SEGD's CX Workshop March 10 at the Digital Signage Expo in Las Vegas, he'll cover trends, innovations, and opportunities for designers, technology experts, and brand marketing professionals to harness the power of digital technology.

Recruiting Gen Y: Creating a Platform for Success

SEGD Business of Design Summit: Wooing Gen Y

For sure it's an oversimplification to say, “It’s a generational thing.” But there ARE some key differences between Millennials and their older counterparts in the design world. The Business of Design Summit will investigate this, among other topics. As Brand Design Director in Gensler’s Denver office, Harry Spetnagel is responsible for hiring the new talent in his group—so he understands the unique opportunities and challenges that Gen Y designers bring. At SEGD’s Business of Design Summit Feb.

Pages

Subscribe to RSS - Campaign