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Shaping Place with Wayfinding

TAcoma Pacific Avenue district wayfinding

Showing the Way at SEGD's 2015 Wayfinding Workshop

Wayfinding is not just about getting from here to there. It's about experiencing all the great things in between, and creating a memorable sense of place in the process. Whether it's for a city, a campus, or a healthcare facility, wayfinding can provide an excellent opportunity to tell stories and shape place. Mark Sandersand Billy Chenof Studio SC (Seattle) and Julie Vogel(Kate Keating Associates) will show you how April 23 at the SEGD Wayfinding Workshopin San Francisco. Register now; there are just a few seats left!

Interconnect with City ID

Interconnect Birmingham

User-centered information systems can improve the journey experience.

The way people are able to move around a city directly impacts their everyday experiences of it. And making the city more legible and easier to navigate can create major social, environmental, and economic benefits. That's the central concept behind City ID’s work on a new urban information system for Birmingham, UK, and other cities around the world.

Top 20 Wayfinding Designs since 2000

Clearview

Scroll through the slideshow above to see the top 20 wayfinding moments of the 21st century.

It’s the ultimate unsung hero of public spaces: when it works, you never know it’s there. Wayfinding may not always be considered sexy, but it has evolved into a highly integrated, user-focused, and increasingly technology-driven discipline with huge social and economic implications for cities, hospitals, and other public spaces. Here is a list of the top 20 wayfinding moments of the 21st century—members log-in and make your suggestions!

What Next for Legible Cities?

Tim Fendley at SEGD Wayfinding Workshop April 23

The Future of Navigation in Smart Cities

Tim Fendley,founder of Applied and chief designer of Legible London,predicts that navigation in city centers will change dramatically in the next 10 years, with place branding, urban planning, and technology as key drivers. He'll join other world-renowned wayfinding experts at the SEGD Wayfinding WorkshopApril 23 in San Francisco. Do you need to be in touch with the future of wayfinding? Find yourself there; register now!

Unlost and Found - Wayfinding as Brand

Unlost and Found - Wayfinding as Brand

Creating Value for Smart Cities

Savannah, Georgia, knows that wayfinding is more than just helping people not get lost. It’s also about reinforcing a sense of place and connecting visitors with the city’s unique collection of assets. But how does wayfinding work when there is no existing “sense of place,” such as in rural North Carolina? MERJE principal John Bosiosays wayfinding can drive identity, shape place, and build brand value. He’ll share his perspective April 23 at the SEGD Wayfinding Workshopin San Francisco. Find him there!

Meet the Wayfinders

Tim Fendley, Applied Wayfinding

World’s experts lead workshop April 23 in San Francisco.

The chief designer of Legible London, information designers from City ID, and experts from MERJE, Kate Keating Associates, Hunt Design, and Studio SC will lead the SEGD Wayfinding Workshop April 23 in San Francisco. You’ll find the state-of-the-art in wayfinding—from placemaking and visitor impact to open data and living maps. Seats are limited; register today!

What is Customer Experience and Why Should You Care?

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well. At SEGD’s CX Workshop—March 10 at the Digital Signage Expo in Las Vegas—you’ll see how this form of experience design is using digital technology to connect people to brands and spaces—from retail stores to sports arena and from hospitality and entertainment venues to corporate spaces.

Customer Experience in the State of Flow

dBCube by Stimulant

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments. Their ultimate goal, beyond connecting people with brands, is to create that elusive State of Flow between content, curiosity, and memorable experience. Join Stimulant CEO Darren David at SEGD’s CX Workshop March 10 in Las Vegas! This week, he and Design Director Nathan Moody gave SEGD a sneak preview of their presentation on balance, technology, and emerging possibilities.

Architect-ing Customer Experience with Array Interactive

Adobe Briefing Center

Jeff Dumo uses the word “architect” as a verb. His agency Array Interactive “architects” digital experiences for built environments. That’s an important grammatical and functional distinction, because Array believes digital experiences should be a seamless part of the physical space, not pasted on as an afterthought. Learn how Dumo tackles customer experience—and what he thinks about the term “digital signage”—at the SEGD CX Workshop March 10 in Las Vegas!

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