Cameron Smith

Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports

Infinite Scale Designs for the NHL

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch. What is compelling and unique enough about attending a game that makes it worth the effort? We in the sports business don't sell the game, we sell unique emotional experiences." A very few sports design consultancies are creating events where something fresh and innovative happens.

Cameron Smith

Cameron Smith is Partner and Creative Director of Infinite Scale. As such, he is responsible for the overall creative direction of the firm. He focuses not only on the design style of each project but helps take the collaborative efforts of the shop from ideas to reality. His many strengths include his keen knowledge of materials and thinking through each application. Cameron is known for pushing vendors to their next level of successful production resulting in finished pieces that are not only good looking and well designed but functional.

Cameron Smith, Partner, Infinite Scale
Infinite Scale
Salt Lake City

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