CallisonRTKL

8 New Branded Environments You Can Learn from Now

WAF London

Branded environments are the ultimate asset for companies that understand the value of expressing their brand in everything they do and every place they do it. What makes a successful branded environment? We asked the designers leading SEGD's Branded Environments (Be) Workshop what is inspiring them right now. You’ll hear more at the Be Workshop August 20 in Los Angeles, but in the meantime, here’s a sneak peek at some secrets to success in branded environments!

Harnessing the Power of the Brand

Hy Vee Hot Zone at Arrowhead Stadium

In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!

>> Learn how to unleash the power of the brand at the SEGD Be Workshop August 20 in Los Angeles!

Kevin Horn

Kevin Horn, Vice President of RTKL, leads the retail interiors sector of the Los Angeles environments studio and specializes in the design of entertainment, retail, mixed-use and hospitality projects. Throughout his 20-year career, Kevin Horn's expertise in the conceptualization, presentation and design of interior environments, environmental graphics and identity systems has led to many award-winning projects around the world.

Kevin Horn, RTKL
Los Angeles

Katie Sprague

Katie Sprague, Senior Vice President at RTKL, leads The Environments Studio, a group that combines the best of branding, interiors and environmental graphics. As a brand strategist, Katie brings complementary components to the traditional RTKL architectural design process, focusing on research, analysis and the human experience. Katie uses a collaborative approach that begins with her clients’ vision and mission, translating those intangible assets into the built environment.

Katie Sprague, RTKL
CallisonRTKL
Los Angeles

LA Live

Nokia Center - LA Live Plaza

Times Square West

L.A. Live’s high-energy “content plaza” adds a new spark to Los Angeles’ up-and-coming downtown.

Things are looking up for Los Angeles’ long-maligned downtown, and the L.A. Live retail/entertainment district is the newest spark in the revitalization efforts.

RTKL - Jude Elledge joins RTKL Los Angeles

Photo of Jude Elledge of RTKL

RTKL (Baltimore) announced that Jude Elledge has joined the firm’s Los Angeles office as a Principal. With unique expertise in placemaking, trend-spotting, and the relationship between technology and consumers, Elledge will work closely with RTKL’s commercial designers to create enriched, next-wave retail environments. A passionate advocate of green design, she will also help advance RTKL’s Performance-driven Design initiative through implementation of sustainable business practices.

Desert Passage at the Aladdin

Merit Award
Desert Passage at the Aladdin, Trizec Hahn, RTKL Associates

Desert Passage is the centerpiece of the Aladdin Hotel & Casino resort in the heart of the Las Vegas strip. The primary goal at the outset of the project was to create a completely immersive environment so compelling and authentic in its detailing that it would transport guests to a different place and time. Environmental graphic design began with the creation of a story line that took the visitor on a retail "journey" retracing the ancient spice routes from Morocco to India.

RTKL Associates

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