Branding and Identity

Char Alfonzo

Char Alfonzo is the Director of Design and Special Events at MAC Cosmetics in Brooklyn.

Carlos "Char" Alfonzo is a New York-based Art Director, Photographer and Video Director. Char Alfonzo's specialties include: Creative Direction, Photography, Retail Space Design & Experience, Filmmaking, Branding & Identity.

Char Alfonzo graduated from Parsons School of Design with a BFA in Communication Design. 

Char Alfonzo is the Director of Design and Special Events at MAC Cosmetics in Brooklyn.
MAC Cosmetics
Brooklyn

Rowena Macaraeg

Rowena Macaraeg is the President at RipBang Studios in Venice, CA.

Rowena Macaraeg is responsible for assuring that all projects are well planned, well designed, and well executed. Having recently completed the graphics program for Orlando’s new Amway Center Arena, Rowena provides focused and experienced leadership to assure that Graphics and Interiors are coordinated within our project team.

Trained as a visual artist and architect, Rowena Macaraeg’s passion is in creating dynamic and communicative spaces through the integration of architecture, sculpture, and graphics.

Rowena Macaraeg is the President at Ripbang Studios in Venice, CA.
Bangmac Creative
Venice, CA

Kirby Stephens

Kirby Stephens is the founder of KSD KINETIC | STRATEGIC | DESIGN in Somerset, Kentucky.

KSD was started in 1986. KSD partners with local, regional and national clients to create message and graphic solutions that build awareness and compel action. KSD is kinetic, strategic design.

The people who compose KSD take the time to ask the right questions in order to understand your communication needs. After evaluating existing concerns, organizational challenges and future goals, KSD prepare cost proposals based on the time required to deliver a successful project.

Kirby Stephens is the founder of KSD KINETIC | STRATEGIC | DESIGN in Somerset, Kentucky
KSD
Somerset, Kentucky

René Ruiz

René Ruiz is an Associate and Creative Director at IDEE Diseño in Zapopan, Mexico, an experience design and communication firm that offers integrated, creative, comprehensive and strategic solutions, conceived by our multi-disciplinary team, exceeding the expectations and needs of our customers, their products and their audiences .

René Ruiz
IDEE Diseño
Zapopan, Mexico

Clearstory Rebranding: One Firm’s Creative Journey

Clearstory Rebranding: One Firm’s Creative Journey

Read Time: 6 minutes

SEGD member firm Clearstory recently won a 2021 National Marketing Communications award in the category of “Rebrand” from SMPS (Society for Marketing Professional Services) for the rebranding of their own company. This included the renaming of the 25-year-old design firm from Kate Keating Associates Inc. to Clearstory. Learn how the leadership and staff of Clearstory launched a creative journey involving more than simply the design of new logos, but included introspection about the identity and goals of the firm itself.

Designing Value: Creating Consistent and Compelling Brand Experiences

Designing Value: Creating Consistent and Compelling Brand Experiences

Read Time: 3 minutes

How do large organizations maintain consistency of brand standards across multiple locations? Often, they don’t. That’s when experiential designers step-in to create design guidelines and graphics toolkits to ensure uniformity across venues, while still allowing flexibility to express the individual identity of each location. Read on to learn how guidelines and toolkits add value by strengthening brand identity for clients.

Pages

Subscribe to RSS - Branding and Identity