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Harnessing the Power of the Brand

Hy Vee Hot Zone at Arrowhead Stadium

In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!

>> Learn how to unleash the power of the brand at the SEGD Be Workshop August 20 in Los Angeles!

Testing 1, 2, 3... Bluecadet's Process

Photo montage: Josh Golblum, Bluecadet

As Bluecadet’s Founder and CEO, Josh Goldblum has devoted his career to doing award-winning work with organizations like the MoMA, Smithsonian Institution, Doctors Without Borders, and National Geographic to educate, engage, and entertain through websites, mobile apps, interactive installations, and immersive environments.

>>Josh will be sharing his experience at the hands-on digital experiential design workshop Xplorer East, July 23 in Philadelphia, hosted at Bluecadet’s office.<<

Wayfinding and Playfinding

Gallery One, Cleveland Museum of Art

SEGD member Jennifer Davis of Planar had an opportunity to spend some time with Leslie Wolke of Leslie Wolke Consulting in Austin, Texas and New York City.  Leslie is the co-founder of SEGD’s XLab annual conference and is an independent consultant specializing in wayfinding technologies.  Her clients include the U.S. Department of Veteran Affairs, New York University Langone Medical Center, and MD Anderson Cancer Center. Jennifer asked her questions about her passionate work in wayfinding and a new trend that Leslie has identified called “playfinding.”

Are You an Xplorer?

What is fascinating about all disruption cycles is the solution that ultimately disrupts is not usually a completely new-to-the-world invention. Take the Ford Model T or the Wright Brothers Wright Flyer. Making gliders with humans flying on them was not new. The final piece of the puzzle though--how to make the flight stable--was! The personal computer was a similar story. The Apple 2 was not the first personal computer, but it was the first to combine a keyboard and screen with the processor, thus making it usable.

2015 SEGD Conference: Possibilities

Photo: 2015 SEGD Conference-goers in Chicago.

Participants at the 2015 SEGD Conference in Chicago last week focused on possibilities—from data science and quantitative research to new digital technologies, new materials, and new collaborations that will impact XGD practice in the coming years.

 

This is really the event that I count on for getting inspired and rejuvenated for the year,” says Edmund Li, Reich + Petch.  “It’s been a great conference.”

A Strong and Expanding SEGD Community

2015 SEGD Conference Past Presidents

The 2015 SEGD Conference: Experience Chicago is over and according to most of the attendees the staff came into contact with, this one was the best, one of the best, awesome, fantastic--you name the adjective; people seemed to really enjoy it. Chicago delivered incredible sunny days, riverboat tours of the city's architecture, and receptions out on the river walk. All these city-based activities provided great opportunities for people to get to know each other and connect.

Get the Most Out of Your Conference Experience

Photo of Chairs and Notebooks

Students + Young Designers | Pre-Conference Checklist:

Investigate the area. Spend a couple minutes of quality time with google maps and explore the local dining options, places to pick up necessities and points of interest.

Review your schedule. Take a look at the agenda again, and see what tours and events you’ve signed up for. Decide what sessions you definitely do not want to miss, and which ones you are low priority for you.

Student Influx!

For the first time ever this year, one in eight participants at the SEGD Conference will be a student!

SEGD is already experiencing record membership highs, and this influx of student members just adds to the wave of excitement building in the organization in anticipation of the conference June 4-6 in Chicago.

Feeling Adventurous?

Feeling thirsty and adventurous? After all, your evenings are your own at the SEGD Conference, so why not take advantage?

In the spirit of entropy, and an urge to explore (did someone say xplore?), I present to you a few random (but really fun-sounding) ideas for your albeit limited free time during the 2015 SEGD Conference:

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