The Brooklyn Academy of Music (BAM) is America's oldest continuously operating performing arts center, earning a reputation as a venue for avant-garde productions. Pentagram Design created a graphic identity to support BAM's Next Wave Festival, organizing layouts for posters, ads, invitations, and brochures around a motif of wide stripes. Typography was partially concealed to suggest something "coming over the horizon," a visual metaphor for the festival's focus on emerging talent.
This dynamic landmark gateway into LAX includes 32-feet-high letterforms, a ring of fifteen 120-feet-tall pylons forming a bold gateway into the airport, and equally-spaced columns that steadily increase in height along a two-mile roadway median leading up to the gateway, evoking the experience of take-off and landing. The personality of the gateway dramatically changes at night through the use of computerized lighting effects.
The Microsoft Museum presented Girvin with the opportunity to affect all facets of the design process, from the upfront strategy and content organization, through space planning and environmental design, to interactive and video development. The result is a cohesive and seamless environment that aids in understanding the Microsoft brand message. The space is organized into four zones, each detailing a different segment of Microsoft's business, from consumer products to office software to learning tools to corporate history.
This store design transmits the culture of Steuben through its appearance and educational videos, making it more accessible and creating a framework for continuing change. The designers changed the relationship between the object and the customer, inviting people to congregate around the circular display tables and experience the glass intimately, thus creating a museum-like educational experience in a retail environment. Flooded with outdoor light, the character of the room changes with each passing cloud.
The Point at Cal-Expo is a family entertainment complex that includes amusements from mini-golf and bumper boats to a video arcade and batting cages. Scenic Designs was asked to renovate and re-theme the existing park to a more updated, youthful orientation; the $55,000 budget included all signage, building theming, and décor. The designers treated existing structures as "signs" that indicated their function in a playful, wacky way – with minimal material outlays and using paint and their existing supply of scrap M.D.O.
In visual communications, architecture and the architectural environment are increasingly important parts of corporate identity. In this way, the façade of the VEAG (Vereinigte Energiewerke AG) administration building has become a message. The VEAG building signals openness and farsightedness – this building is on the move! Eighteen windows are fitted with Priva-Lite glass panes. Pressing a button makes them opaque or completely transparent. The panes are back-projection screens. Digital projectors in the building screen five-story-high dynamic film by internationally acclaimed artists.