SEGD Celebrates the Art of Coffee
Now that fall is in full swing, we think it’s the perfect time to treat yourself to a warm cup of coffee! This week, SEGD takes a look at two SEGD Global Design Award-winning projects that celebrate the connective power of this historic beverage.
Refreshed – A Coffee Bar
Redwood, California
Valerio Dewalt Train, Media-Objectives
Refreshed, a coffee bar on the top floor of a mid-rise office building, is a whimsical oasis that serves hundreds of employees by providing a place for relaxation, socialization, and caffeine.
Many companies are thinking about the future of work and what it takes to provide a welcoming workplace environment. With this in mind, our team was tasked with creating an enticing space filled with inspiration that could be used as a flexible workspace or offer a moment to decompress. As the name suggests, Refreshed offers tech employees with mental and physical nourishment, and makes a seemingly mundane morning coffee a part of a larger journey. The design team created a library and cafe space, where hundreds of books and card catalogs serve as a metaphor for the company’s objectives and purpose. The warm interiors work together with the soft, rounded furniture to create a special moment in the office space.
Lavazza Casa 1895
Settimo Torinese, Italy
Ralph Appelbaum Associates
The Lavazza 1895 is a coffee factory located in Settimo Torinese, Italy. In 2019, the 1960s factory building was renovated and redeveloped to create an advanced new factory dedicated primarily to the production of 1895 coffee. The Casa 1895 visitor experience was developed in tandem with the architectural refurbishment of the building, and the design of the factory, so the visitor experience is truly integrated into the workings of this new factory environment. Visitors experience the multi-sensory process of coffee design, from the origins of coffee beans to the process of transforming beans into the perfect cup and finally, to the experience of tasting the quality coffee.
About SEGD
We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. We are a thought leader and an amplifier in the practice of experience design. Learn more at segd.org.