2023 SEGD Wayfinding and Placemaking Symposium – Speakers Announced

Read Time: 3 minutes

SEGD Wayfinding and Placemaking Symposium: Transportation and Transformation

April 27 – 28, 2023, Los Angeles, CA

Wayfinding and placemaking are at the heart of transformative transportation experiences. The importance of well-designed and executed solutions to complex transportation challenges is critical to the project’s success or failure. Join us IN PERSON for the largest Wayfinding + Placemaking event in SEGD history!

Hear from the leading professional firms and clients creating transformative transportation experiences, such as Delta Air Lines, Gensler, Mijksenaar, Moment Factory, Perkins&Will, Selbert Perkins Design, and RSM Design.

A Selection of Speakers include:

Cheryl Catterall, Creative Director, Moment Factory (Toronto)
Cheryl Catterall has specialized in heading up multidisciplinary teams to deliver high-impact experiences, exploring the impact of digital storytelling on the experiential identity of a space. Drawing from an early career exploring the integration of digital media into the performance environment, she developed a varied practice, creating countless interactive experiences for permanent and temporary installations, institutional and corporate mandates, as well as privately owned and commissioned art pieces.

Paul McConnell, Global Experience Design Lead/Associate Principal, ARUP (New York)
Paul is a strategy and design leader focused on using design methods and technology to solve human, business, and civic problems. As a leader of Arup’s Global Experience Design Practice, he guides global multidisciplinary teams to shape innovative digital products, services, spaces, and urban scale strategies. Using design methods to help address a range of issues from how we experience spaces to how design can help support wide sustainability goals.

Robin Perkins, FSEGD, Founder, Selbert Perkins Design (Los Angeles)
As a co-founder of Selbert Perkins Design in Los Angeles, Robin Perkins has developed a visionary approach to art, design and communications in the built environment as well as brand strategy development and corporate communications systems. Together, her creativity and strategic approach have resulted in national and international recognition for design excellence.

Kyle Richter, Principal/Partner/San Clemente Studio Director, RSM (Los Angeles)
Kyle Richter is a Principal and the San Clemente Studio Director at RSM Design, a world-class multidisciplinary design studio focusing on creating experiential architecture, branding, signage, wayfinding, spatial and placemaking graphics.  At RSM Design our core focus is to craft experiences that enrich the visitor’s sense of place and experience through the spaces to create memorable moments through placemaking that will enhance the visitors’ experience.

Cesar Sanchez, Managing Director, MIJKSENAAR (New York)
Cesar Sanchez has over 20 years experience in the design and implementation of wayfinding systems. As an information designer he enjoys solving the client’s challenges, working through the needs of the end user and overseeing the execution of a system from analysis through installation. Focusing on content, and function are central to his way of thinking. His experience includes work on large and small scale projects including JFK, Dulles and Denver Airports; MoMA QNS; Disneyland California; the BIG/Durst residential tower in NYC; Pier 17 in NYC; IKEA and the North/South Line of the Amsterdam Metro. 

Take advantage of your opportunity to share two days of talks, tours, and shared insights with the top designers, clients, and fabrication professionals in wayfinding and placemaking. Register for the 2023 SEGD Wayfinding and Placemaking Symposium: Transportation and Transformation.

View the full 2023 SEGD Wayfinding and Placemaking Symposium agenda here.


Thank you to our sponsor, Nanolumens


For information on becoming a sponsor, please contact Kristin Bennani at kristin@segd.org.