Cheryl Catterall
I position myself as a navigator, tracing a path through the unchartered territories that link creative technology, physical environments and user experience.
Member Since
December 2023
Passionate about connecting people through cutting-edge technology and digital storytelling
Ask me about
What was the journey that led you to what you are doing now?
My super power is
the ability to craft a rallying vision that inspires teams to deliver memorable experiences.
I'm looking for
Like-minded creatives
What I love about experience design
Embracing the complexity of multidisciplinary projects. Working with other creatives that have just the right amount of crazy to want to push the boundaries and come up with unexpected outcomes. has a Embedding digital ecosystems into projects to elevate design and activation; capturing local culture, connecting to physical features and movement patterns, and curating digital innovation to the evolving realities of our shared spaces.
Best piece of advice I've ever heard
Don’t buy the green tomatoes! (when I was looking for work) They may look appealing, and you imagine that it will be a big, juicy beefsteak in a few months, but don’t buy the green tomato. Wait until you have a red tomatoe in front of you.
Where I find Inspiration
Disconnected from the world out in nature
Practice Area
Digital Experiences, Placemaking, Public Installation, Strategy/Research/Planning
Focus Area
Destination Experiences, Digital, Interactive, Smart Cities
Industry
Corporate, Cultural, Education, Entertainment, Healthcare, Museums, Sports, Urban + Civic