Originally, the Centre sought a Dog Park sign using a more conventional signage solution. It’s very unusual to have a dog park at a shopping centre, and this was seen as a unique opportunity to promote the facility and activate the High Street. Although a somewhat unusual colour, it catches the eye of those navigating through the shopping centre and provides a landmark for first- time users. Not only did the dog go on to identify the space and lead people to it, but it became something of an attraction for Springfield Central as a whole.
Orion Springfield Centre required a means of both activating and identifying their new dog park. This aimed to create not only a vibrant space for human and canine, but an overall activation of the Centre’s main street, adorned with shopfronts and other activities.
Design + Execution
Diadem’s pink dog design drew inspiration from Orion’s very meaning and its constellation’s linking of stars; and in this case, connecting the community. The angularity of Sirius’ exterior reflects this and represents the idea of connecting the community through the space, both humankind and canine. Its pink colour palette agrees with that of the center-wide wayfinding design, but above all is bold and eye-catching, thus drawing patrons to the space and evoking curiosity whether they consider themselves a dog person or not. Sirius draws people towards him but also acts as something of a marker and an identifier. Visitors can understand their location within Orion and interact with Main Street’s offerings. Sirius encourages human interaction with the sculpture itself. His posture is one of play, leaning over and peering into the big dog part of the park from the small dog area. Sirius’ position prompts fun energy and wellness.
Adrian Vecino (wayfinding strategy)
Brett Gosbell (concept design)
Jack Normoyle (design development and documentation)
Danielle Churton (design management)
Jeff Barker (project manager)
Touch Signs (fabrication)
Rix Ryan Photography, Jeff Barker (photography)
Brett Gosbell (renderings)