The studio was charged with creating Identification, Donor and Wayfinding signage for both the interior and exterior of the new museum building.
The starting point was the architects’ folding box structure, which plays on the idea of an art gallery as an enigmatic cube, and appears to float seemingly unsupported.
In considering the exterior opportunity to brand the building, the studio was cognizant of the site’s context as a gateway location on the approach to the Shepparton town centre. The perforated branding on the top of the museum strikes a balance between being large scale and indelible, yet subtly integrated, its expression changing with the atmospheric conditions, light and shade.
For the gallery’s street identification signage and pedestrian wayfinding, directing visitors to various locations around the museum parkland site, the Shepparton Art Museum name and wayfinding information was wrapped around a series of dispersed rectangular wayfinding totems located throughout the Museum’s grounds.
The composition of totems feature different materialities, in line with the four different metals of the building’s façade. Zinc,aluminium, colourbond steel and corten steel to provide contextual alignment with the museum design.
Internally the wayfinding signage also adopted a ‘hover and fold’ language to guide visitors through the museum. Folded tone-on-tone letter forms, level numbers and arrows create a 3-dimensional effect and the signage appears to float off the walls in line with the purity of the architects planar design.
Sean Fennessy (photography)