Standard street signs are small and difficult to read at a distance for pedestrians, bus riders, and car drivers – particularly after dark. To solve this problem, 34th Street Partnership designed, developed, and installed 200 self-illuminated street signs. The unique lighting system was based on LED technology; the background color for the sign ensures that the diodes within the frame of the sign light up the white font areas and not the background. Easily readable upper and lower case Frutiger 65 font was chosen because of its clarity and warm quality, which works well with the design of the light poles. The blade size was doubled from previous signs, greatly enhancing the visibility of the signs. Based on survey results, block numbers at the top of each sign replace the cross street names of the previous sign system.
Ignacio Ciocchini (Principal in Charge), Dan Biederman, Herbert Kozlow, Norman Mintz, Don Bussolini, Charles Fremaint
34th Street Partnership
Whitco Sign & Mfg. Corporation, Ron Whitaker, Mark Shugart
Whitco Sign & Mfg. Corporation