Bespoke Kinetic + Interactive Installations—Experience Center

The team designed and built a series of bespoke kinetic and interactive installations for an exclusive Experience Center – a space conceived as an immersive environment for executive briefings, brand storytelling, and sector-specific innovation narratives.

Agency

Leva

Practice Area

Client

Confidential

Industry

The Challenge

The core challenge was to communicate abstract, data-heavy content in a way that is intuitive, memorable, and emotionally engaging, while maintaining strong alignment with brand identity and space. Rather than relying on conventional screens, off the shelf solutions or static infographics, we used mechanical movement, colorful motion design and interactive media systems as primary communication elements.

Project Vision

The project’s objective was to interpret and translate scripts and success stories through new media and creative technologies, along with spatial storytelling design. The goal was to showcase successful business cases by amplifying specific message pillars, simplifying and visualizing complex concepts. From biotech AI algorithms to data visualization in finance or complex logistical or infrastructure systems, we transformed elaborate narratives and data into spatial, experiential communication tools. We did this by merging motion, media, and physical design into a cohesive visitor journey.

In our vision, visiting an experience center should feel like entering a theme park, charged with a mix of excitement and curiosity, while offering the meaning and insight of a museum and the gravitas of a presidential meeting. It’s where wonder, knowledge, and the elegance of interior design all come together to create something memorable — something that helps a brand not only tell its story, but actually lay the groundwork for meaningful relationships and important deals. We brought this vision to life through our unique blend of kinetic systems, interaction, motion content, and spatial storytelling

Making finance data engaging: this kinetic storyboard transforms into one big, moving canvas to turn finance into eye-catching content with seamless ease.

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Panels of data on the move: this kinetic led wall placed inside a custom truck frame acts as a metaphor for global distribution and logistics.

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Design + Execution

The four installations we designed and built needed to translate sector-specific content into a distinct spatial-media language. Mechanical movement, media choreography, and interaction design were developed together from the earliest concept phase to ensure clarity and narrative coherence. We had a very collaborative, iterative approach to the design phase. Every experience was designed to deliver a clear message, not just to impress, shifting the focus from a horizontal exploration to a more vertical, content-driven process. Content was our North Star for every creative and technical choice we made, and kept a flexible, scalable approach to fit the very tight turnaround times for execution.

Created for an important food & beverage client, this perfect choreography of organic movement plays with various depths to highlight data in an eye-catching way.

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Interactive Peg Wall: designed to highlight the process behind AI-driven drug discovery, the interactive installation invites users on an exciting journey into the medical innovation sector.

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Step into the innovation lab: the second bespoke installation we created for the Experience Center is a highly interactive peg wall equipped with a sensor receiver.

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This elaborate multimedia mock-up showcases the facilities of an innovative energy group. Digital layers interweave with physical ones, as transparent screens and surfaces communicate with a model at scale.

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Screens and surfaces communicate with a model at scale, while backlight and transparency effects bring the mock-up’s elements to life. Each component weaves into the brand narrative, engaging viewers.

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  1. This Kinetic Storyboard was designed to translate financial data into captivating moving visuals, across 15 screens and a perfectly synced choreography.

    Leva

  2. Created for an important food & beverage client, this perfect choreography of organic movement plays with various depths to highlight data in an eye-catching way.

    Leva

  3. Step into the innovation lab: the second bespoke installation we created for the Experience Center is a highly interactive peg wall equipped with a sensor receiver.

    Leva

  4. This elaborate multimedia mock-up showcases the facilities of an innovative energy group.

Project Details
This piece managed to take an abstract concept and bring it to life in a relatable way as a design system. The combination of kinetic and digital elements then took this to the next level by bringing the system into physical space.
Juror 1
The bold and vibrant graphic abstractions of data into a digital experience was profoundly compelling. The added layer of kinetics brings forth a new innovative approach to spatial experiences that is both inviting and exciting to be a part of.
Juror 2
Design Team

Marta Botta (project manager, creative director)
Gabriele Gambotto (technical director)
Emilio Bondioli (creative technology director)
Arthur Merklin (mechatronic design director)
Luca Boaglio (fabrication director)

Photo Credits

Leva (photography, videography)

Open Date

September 2025

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