SEGD Announces the 2025 Achievement Award + Fellow Honorees

November 25, 2025

Celebrating excellence in innovation, education, accessibility, leadership, and lifetime contribution to experiential design

SAN FRANCISCO, CA — November 15, 2025 — SEGD (the Society for Experiential Graphic Design) is proud to announce the recipients of the 2025 SEGD Achievement Awards and SEGD Fellows—the organization’s highest honors recognizing individuals and teams whose contributions have advanced the field of experiential design. The awards were presented at the SEGD Conference Experience San Francisco during the Achievement Awards Celebration, led by Chairs Alan Jacobson, FSEGD, and Nu Goteh, in partnership with Pentagram.

The 2025 honorees represent the full breadth of SEGD’s mission: innovation, insight, education, accessibility, community, and the enduring impact of design leadership.

SEGD Innovation Award

Tactile Studio

Honored for pioneering accessible, multisensory learning tools for museums and cultural institutions worldwide. Through tactile models, raised illustrations, inclusive signage, and interactive educational systems, Tactile Studio has expanded the possibilities of inclusive design and transformed how audiences of all abilities engage with culture.

SEGD Insight Award

UCSF Signage Governance Committee

Joy Glasier, Natalia Gil, and Shawn Fleming are recognized for visionary client leadership in shaping cohesive, intuitive wayfinding across UCSF’s complex healthcare and research campuses. Their approach strengthens usability, brand clarity, and human-centered decision-making at one of the world’s most influential institutions.

SEGD Educator Award

Timothy McNeil, UC Davis

Celebrated for his extensive contributions to exhibition and experience design education. As Professor of Design and Director of the UC Davis Design Museum, and author of The Exhibition and Experience Design Handbook, Timothy has shaped generations of practitioners through scholarship, teaching, and leadership within the SEGD academic community.

SEGD Distinguished Member Award

SEGD Accessible Design Task Force Representatives: Jessica Schrader, Simon Majarian & George Lim

Honored for their extraordinary volunteer commitment to advancing national accessibility standards. Representing SEGD on the ICC A117.1 Committee, they contributed more than 4,000 hours to shaping the 2025 accessibility standards, ensuring that codes guiding the built environment remain research-driven, equitable, and inclusive.

SEGD Chapter Chair Award

SEGD Washington, D.C. Chapter Chairs: Rina Alfonso, Carrie Bruns & Jonny Peterson

Recognized for revitalizing the region’s experience design community through consistent, inclusive programming and innovative “office hours” that support fellow Chapter Chairs nationwide. Their leadership has strengthened participation, expanded mentorship, and fostered meaningful cross-disciplinary connection across the DMV.

2025 SEGD Fellows

Ingūna Elere & Holgers Elers, Design Studio H2E

The SEGD Fellow designation—the organization’s highest honor—recognizes individuals whose work has made a profound and lasting impact on experiential design. Partners in life and design, Ingūna Elere and Holgers Elers have shaped Latvia’s national design identity and elevated global exhibition and memorial design through their practice, H2E. Their work, including the SEGD Best of Show–winning Memorial to the Victims of Soviet Occupation, is renowned for its clarity, cultural depth, and emotional resonance. Their philosophy—“Life is too short to only solve for function”—has inspired designers worldwide and shaped generations of students through their roles at the Art Academy of Latvia.

Honoring Excellence Across SEGD

“These honorees collectively demonstrate how experiential design can educate, include, inform, and inspire,” said Achievement Awards Co-Chair Alan Jacobson, FSEGD. “Their work—from national code advocacy to global exhibition design—shows the extraordinary breadth and impact of our community.”

SEGD congratulates all 2025 Achievement Award recipients!

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About SEGD

SEGD is a global multidisciplinary community of designers, strategists, fabricators, educators, and visionaries who create experiences connecting people to place. Through education, events, research, and recognition programs, SEGD advances the practice of experiential and environmental graphic design worldwide.