Now’s the Moment to Join Us in LA

February 25, 2026

Cybelle Jones

Here’s what’s happening in LA in just under one month from now—join us at 2026 SEGD Branded Environments, March 18-19, 2026.

It’s been an extraordinary month for sports and entertainment. From championship runs to sold-out arenas to the global spectacle of the Winter Games, we’ve all been reminded:

Live experience still wins.

Now we’re bringing that energy to Los Angeles for 2026 SEGD Branded Environments — an intimate, high-impact gathering of the designers, strategists, and firms shaping the future of fandom, brand activation, and revenue-driven environments.

Capacity is intentionally limited to keep tours exclusive and conversations meaningful. If you’re planning to join us, now is the time to secure your spot.

Closing Keynote: Brand Leadership at Global Scale

Ric Edwards
VP, Brand Design & Look, Executive Design Director; 2028 Summer Olympics & Paralympic Games (LA28)

With decades of experience leading major global brands, Ric brings a thoughtful perspective on how identity, culture, and place intersect at massive scale. In conversation with Nu Goteh, he’ll explore the philosophy guiding LA28 — how a brand becomes civic, how it activates a city years before opening ceremonies, and how design builds belief across generations.

It’s a rare opportunity to hear how global brand leadership translates into lasting fan connection.

A Momentum-Fueled Agenda

Our agenda is live — and it’s packed with conversations that move beyond inspiration into strategy.

Across the day, we’ll explore:

• Designing for Belief — how environments turn audiences into insiders
• The Future of Fandom — why IRL experiences outperform digital-only engagement
• Sports-Anchored Entertainment Districts — turning venues into year-round revenue engines
• Building Brands People Love — the evolution of experiential storytelling
• Bespoke Fan Journeys & Revenue Strategy — extending engagement far beyond the game
  

Joining us are the visionaries shaping today’s sports and entertainment landscape — from Gensler, Rose Bowl Stadium, and Populous, to fan-activation leaders at Forty Nine Degrees, Movetic, and SHINE Entertainment — alongside innovators in performance science and audience engagement, including Immersion Neuroscience and Highmark Sports Group.

Add to that creative forces like Elevate Creative, Jack Porter, Room for Magic, and leadership shaping the future of the 2028 Summer Olympics (LA28) — and you have a room filled with the minds redefining fandom.

Expect actionable takeaways on building loyalty, activating culture, integrating storytelling and technology, and designing spaces that drive both emotion and measurable revenue.

Behind-the-Scenes Access

We’re not just talking about great environments — we’re stepping inside them.

• HKS_MADE Lab
  Explore immersive innovation and performance-driven prototyping.
  Sponsored by Thought Process
  
• Rose Bowl Stadium – Private Tour
  See how a legendary venue evolves to meet modern fan expectations.
  
• BMO Stadium – Full Access Experience
  Discover how soccer culture, hospitality, and community activation intersect.
  
• Crypto.com Arena – Behind the Scenes
  Experience how a world-class arena balances championship performance with immersive production.
  

Tour capacity is limited and available on a first-come basis.

Designed for Connection

Branded Environments is intentionally curated for real conversations and relationship-building.