New Speakers Announced for SEGD Exhibition + Experience!

We’re just two weeks away from the highly anticipated SEGD Exhibition + Experience Design event, happening in person for the first time since 2018! This year’s theme, “Transformational Impact of Exhibition and Experience Design,” promises to be an inspiring and insightful gathering of global thought leaders in Washington, DC. June 20-21, 2024.

Event Co-Chair:

SEGD is thrilled to introduce one of our incredible 2024 SEGD Exhibition + Experience Design Co-Chairs, Tricia Austin, PhD Supervisor at Central Saint Martins, University of the Arts London. Her most recent book is Narrative Environments and Experience Design, Space as a Medium of Communication, which was published by Routledge New York in 2020. Tricia will be available for book signing throughout the event!

Tricia Austin
PhD Supervisor
Central Saint Martins, University of the Arts London

Tricia Austin is an author, design researcher and PhD Supervisor at Central Saint Martins, University of the Arts London where she founded MA Narrative Environments in 2003 and ran until 2021. She has lectured in Europe, China, Japan and Latin America and directed a number of collaborative projects with universities, businesses and governmental organizations across the world. She was the UK lead on EU-PA, a European project to develop culture-led city regeneration methodologies, involving multiple stakeholders and producing exemplar case studies. She is currently on the editorial board for the new Routledge book series “Museum Making.”

Featured Speakers:

Femke Bijlsma
Partner and Content Director

Femke is a partner and content director at Kossmanndejong, an Amsterdam-based design firm specializing in exhibition design with a global portfolio. The firm is currently working on its first two projects in the USA: the La Brea Tar Pits in Los Angeles and the California Academy of Sciences in San Francisco. Before joining Kossmanndejong, Femke worked as an architect in Japan and the Netherlands. She co-founded the Refugee Company, is chair of the Dutch Design Awards, serves on the board of the Salwa Foundation and is a committee member of the Dutch Creative Industries Fund, always striving to connect social goals with design. Femke regularly gives lectures and workshops at universities and art schools and is writing a book on exhibition design as a transformative medium, set to be published in early 2025.

Coleman Jordan
Assistant Professor
Morgan State University

coleman a. jordan [ebo] is an assistant professor at Morgan State University’s School of Architecture & Urban Planning in Baltimore, Maryland. He is the principal of studio caj.e and also serves on the boards of the US Africa Collaborative in Washington D.C., and We Want Green Too in Detroit, Michigan. Jordan specializes in researching the spaces of the Black Atlantic, and Pan-African influences on design. In 2004, he curated the landmark exhibit, “HARLEM SPEAK: street signs and soapboxes,” at the Studio Museum in Harlem. In 2021, he curated “We the 7” at the Venice Architecture Biennial and will exhibit “ReCall and Response” at the 2024 Venice Art Biennale. Jordan’s designs are inspired by Bebop, the political raps of Public Enemy, and George Clinton’s P-Funk sounds. He blends these contexts within his designs with the historio-graphics of the Black Atlantic. 

Featured Panel Presentation 

On Thursday, hear from the three design leaders who created the Building Stories exhibit at the National Building Museum. This magical experience brings children’s books to life through linked and immersive landscapes, becoming an anchor for early learning and inspiration guided by the principles of exploration, personal connection, surprise, inspiration, and transformation.

SEGD is excited to offer an exclusive tour of Building Stories on Wednesday, June 19th! If you have already registered for 2024 SEGD Exhibition + Experience, you may sign up for the tour at the link below.

Cathy Frankel
Deputy Director of Interpretive Content
National Building Museum

Cathy Crane Frankel is the Deputy Director of Interpretive Content at the National Building Museum leading the exhibitions, collections and education & engagement teams.  Since 2000 she has provided leadership overseeing the development and presentation of exhibitions including Hot to Cold: BIG’s Odyssey of Architectural Adaptation, Evicted, and Building Stories. She conceived of and directed the staff in the development and execution of the Museum’s popular summer installations including the attendance record-breaking BEACH installation. She is currently working on the Future Cities initiative that includes exhibitions and programs culminating in a long-term exhibition in 2026. As an executive staff member, she is an active participant in developing the vision, strategy, and budgets for the institution.

Daniel Meyers
Founding Principal
+&> (Plus & Greater Than)

Daniel Meyers is an architect working at the creative edges of the profession.  He is intent on interweaving cultural and physical contexts to create spaces and experiences of lasting symbolic significance—and deep utility—for people of all ages, backgrounds, and beliefs. Daniel has served as a Creative Director for exhibition design, digital design, and advertising agencies, a history that has positioned him to better understand both the cultural context of built work and the dynamic nature of communities that the work serves. As an architect, Daniel has led interdisciplinary teams to create groundbreaking projects for leading cultural, commercial, and private clients across the world. He teaches and lectures on architecture and experience design in the US and Europe, and has published widely on topics related to his practice. Daniel is an honorably discharged veteran of the United States Navy.

Traci Sym
Founding Principal
+&> (Plus & Greater Than)

Traci Sym President of the 2024 SEGD Board and has served on the board since 2019. Traci Sym is a founding principal at +&>. An award-winning experience designer and Creative Director, she began her academic and professional career in the performing arts, where her theater experience shaped the foundation of her design practice. Traci’s approach centers on exploring the emotion and intent of design- examining the perspectives, experiences, arcs, and interactions of audiences to enable designed environments and systems that feel both familiar, yet provocative. She has designed large-scale interactive projects for various global brands and institutions and spent more than five years designing exhibitions and installations at the United States Holocaust Memorial Museum in Washington, DC.

Don’t Miss Out!

Secure your spot today for deep conversations, thought leadership, and creative workshops on the future of museum exhibitions. Join us in Washington, DC, for an unforgettable experience and to connect with leaders in the field.

Meet peers from esteemed institutions, including the American Museum of Natural History, the Art Institute of Chicago, the Canadian Museum of History, the Exploratorium, the Missouri Historical Society, the Mystic Aquarium, the Royal Ontario Museum, the Shedd Aquarium, the Smithsonian National Air and Space Museum, the United Nations, the Virginia Museum of Fine Arts, the Wildlife Conservation Society, and more!

About SEGD

We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. We are a thought leader and an amplifier in the practice of experience design. Learn more at