Membership May 2025: The Power of Design Begins with Community
Design is not a solitary pursuit. It’s a collaborative process, built on relationships—with mentors who shape our paths, clients who challenge our thinking, and colleagues who help bring ideas to life. At SEGD, this spirit of connection is at the heart of everything we do.
This May, we invite you to celebrate that spirit by joining—or rejoining—the SEGD community. Membership May is more than a campaign. It’s a chance to invest (or reinvest) in your professional growth, strengthen your network, and support a global movement of designers shaping how people experience the world.
Whether you’re an emerging practitioner, a studio leader, an educator, a client, or a longtime collaborator, this is the perfect time to renew your commitment to SEGD—and to the global community of designers of experiences who bring it to life.
This Month Only: Special Offers and Incentives
To make Membership May even more meaningful, we’re offering the following benefits:

Get $25 off your membership
Through May, first-time members receive a special discount.
Use Promo Code: SEGD_May2025
Discount good through May 31, 2025 for memberships in the following categories: Design Professional, Non-Profit, Educator, Emerging, or Industry Professional
Studio Membership Bonus
First-time Studio Members who opt into auto-renewal will receive 15 months of membership for the price of 12. Contact nadia@segd.org to sign up.
Weekly Prizes for All New and Renewing Members
Each week, SEGD will raffle off a prize to one lucky winner.
- Week 1 (May 1–9): SEGD Swag Bag
- Week 2 (May 10–16): One-Year Complimentary Membership
- Week 3 (May 17–23): Registration for SEGD xlab 2025
- Week 4 (May 24–31): Registration for the 2025 SEGD Conference Experience
- End-of-Month Raffle: 2026 SEGD Event Bundle (includes access to all of next year’s events)
Why Membership Matters
SEGD is a multidisciplinary community of professionals designing experiences that connect people to place. Our members lead projects in cultural institutions, transportation hubs, civic spaces, healthcare facilities, branded destinations, corporate campuses, and beyond.
Membership gives you access to:
- A global network of designers, technologists, educators, and innovators
- Exclusive professional development resources, including white papers, design tools, and webinar case studies
- Member-only events and roundtables that foster idea exchange and connection
- Discounts to SEGD’s flagship events, including the SEGD Conference, xlab, and regional experiences
- Public visibility through firm listings, project features, and the SEGD Expert Directory
- Practice-specific Communities of Practice, where you can connect with peers in exhibition design, digital media, wayfinding, and more
But most importantly, SEGD offers a sense of belonging. A space to be inspired, to ask questions, to share ideas, and to find collaborators who believe—like you do—that design has the power to create positive change.

Share the Value
Membership May is also a great time to gift a membership to a colleague, client, or emerging professional. SEGD will offer $25 off gift memberships this month, and you can also purchase student packs for recent graduates or young designers just entering the field.
Stay tuned for direct links to make gifting impactful and straightforward.

Four Weeks of Meaningful Connection
Each week in May, SEGD spotlights one of the core values that makes membership so impactful. Through virtual gatherings, live events, and community conversations, we’ll explore how mentorship, support, knowledge, and community affect the work we do and the people we do it with.
Week 1: Mentorship | May 1–9
Celebrate the people who’ve guided your journey—and explore how you can give back to the next generation of designers.
Featured Events:
May 7–8 – SEGD at AAM Expo
Visit the SEGD booth and participate in our “Need a Mentor / Want to Be a Mentor” activation.
May 7 – SEGD PPG Rooftop Reception at the Grammy Museum LA. A rooftop gathering for members of SEGD’s PPGs, celebrating connection across disciplines. 7–10 PM PT. Tickets are nearly sold out.
May 8 – SEGD PPG Meeting | Wayfinding and Experiential Graphics
Kicking off with a Membership May spotlight before diving into practice-specific discussions and recent event highlights.
Week 2: Support | May 10–16
From design tools to peer mentorship and partnership, SEGD provides meaningful support at every stage of your career.
Event Highlight:
May 15 – SEGD Voices Webinar | Biomimicry: Rethinking What We Perceive
Join presenter, Genell Zuciya, an SEGD Board Member, for a conversation on how nature-inspired systems can reshape our thinking about place, form, and function. The session includes a live survey, a new resource release, and an interactive discussion.
Week 3: Knowledge | May 17–23
SEGD brings together interdisciplinary voices to share insights and elevate best practices—because access to knowledge fuels growth.
Event Highlight:
May 21 – SEGD PPG Meeting | Museum Exhibition and Experience Design
A knowledge-sharing session for exhibition and museum professionals, with time to discuss recent events, tools, and cross-sector opportunities.
Week 4: Community | May 24–31
Design is a collective act. This week, we celebrate the relationships and shared values that strengthen the SEGD network.
Event Highlights:
May 28 – SEGD PPG Meeting | Digital and Interactive Experiences
Focused on innovation at the intersection of technology, storytelling, and place, this meeting brings together creatives working in digital environments.
May 29 – SEGD New Member Roundtable + Community Celebration! | 3 PM ET
Meet SEGD Fellows, Board members, and peers for a community-wide welcome and a celebration of everything new members bring to our organization. One attendee will win a special prize.

Film Premiere: Voices of Experience with SEGD Fellows
As part of Membership May, SEGD is proud to launch Voices of Experience—a new short film series spotlighting the insights and reflections of SEGD Fellows, some of the most visionary and influential designers working today. These celebrated leaders have not only shaped the field of experiential graphic design but fundamentally redefined how we use story, space, and systems to connect people to place.
The series opens with an original article by Anne Quito award-winning design journalist and critic. Known for her work in Quartz, Fast Company, and Design Observer, Quito brings clarity and depth to this project, offering a compelling introduction to the voices that have helped define an entire discipline.
The first film short features Bruce Mau, FSEGD, Massive Change Network, who reflects on the deeper meaning of belonging to SEGD—beyond professional affiliation, toward a shared purpose.
When you’re part of SEGD, you’re part of something that’s not just about design—it’s about shaping a better world through experience."
Produced in collaboration and with the generous support of Lorem Ipsum, each Voices of Experience series film will premiere biweekly from May through November, culminating at the SEGD Conference Experience San Francisco.
Join Us
Membership is not just about access—it’s about alignment. It’s about joining others who share your values, your ambition, and your belief in the transformational power of design.
Join or renew today at segd.org/join.
For support, contact Nadia Adona at nadia@segd.org
We can’t wait to welcome you—or welcome you back—this May.