Join SEGD at DSE!
SEGD is proud to collaborate with the Digital Signage Experience event happening in Las Vegas from December 7-10, 2024. This conference and expo event explores every aspect of digital and interactive display technology, from concept and design to content and analytics. Explore the future of visual display solutions, entertainment production technology, and experiential events with hundreds of exhibitors, and use code SEGDGIFT to secure a FREE Expo Hall Pass or 20% off Conference Passes!
Below, we have curated a list of sessions that we believe our SEGD community will particularly enjoy! Please note that the SEGD code will get attendees access to the show floor and the Thibaut Duverneix keynote, but all the other sessions require a conference pass. The tour is open to All-Access pass holders as well as those who purchase an individual ticket.
And don’t forget, the SEGD Exhibit and Media Professional Practice Groups are hosting a meetup on December 8 at the DSE Opening Mixer. More information about the meetup can be found here.
Sunday December 8
Digital Signage Installation Tour
8:30am – 12:00pm PST
Join us as we visit some of the latest digital signage installations in Las Vegas: Atomic Golf and ARTE MUSEUM.
Tour guides:
Derek Austin, Director of Facilities, Atomic Golf
Kevin Potts, Managing Principal, Coherent Design
Thomas Wagner, A/V & Art Director, Atomic Golf
Michael Lackemann, Sr. Design Engineer – XTG, AVI-SPL
Monday, December 9
Future World-Building: The Art of Digital and Physical Storytelling
9:30am PST
Thibaut Duverneix, CEO and Creative Director, Gentilhomme
In this talk, Gentilhomme CEO and Creative Director, Thibaut Duverniex will explore the intersection of digital and physical realms, where storytelling and world-building come together to create immersive and transformative experiences in entertainment. Discover the techniques and artistry behind crafting impactful experiences that captivate and inspire audiences regardless of the medium.
Looking Beyond the AI Hype Cycle: How to Automate Digital Signage Content Delivery with Artificial Intelligence and Machine Learning
10:15am PST
Moderator: George Clopp, Chief Technology Officer, Korbyt
Panelists:
Filipe Ho, Global Strategic Partnerships Lead – Chrome Enterprise, Google
Bryan Meszaros, CEO, OpenEye Global
The recent proliferation of AI solutions has everyone thinking they need to integrate AI into their digital signage workflows, with very little practical knowledge of how to get it done. But look beyond the AI hype cycle, and you’ll find many practical solutions that use AI and machine learning to keep content fresh and engaging. Join Korbyt CTO George Clopp and this esteemed panel of AV pros for an enlightening discussion on how they’re helping their clients harness the power of AI to supercharge their content strategies.
Unveiling Tomorrow’s Airport Experience: Leveraging Experiential Digital Signage for Competitive Cities and Regions
11:15am
Amahl Hazelton, Producer – Strategy & Development, Moment Factory
In an era where airports serve as pivotal hubs for global connectivity and economic growth, the role of experiential digital signage platforms is becoming increasingly crucial. This conference delves into the emerging landscape where these digital innovations are reshaping the visitor experience within airport terminals, subsequently influencing the competitivity of the cities and regions they serve. Attendees will explore the strategic implementation of digital signage solutions to enhance visitor engagement, differentiate airports in competitive markets, and future-proof terminals against evolving trends and technological advancements.
XLIVExLDI: The Boundaries of the Digital Immersive (All-Access pass required)
11:30am PST
Josue Ibañez, Immersive Experience Designer, Josue Ibañez Studio
Josue Ibanez will showcase his latest independent work pushing the boundaries of immersive and digital art.
Spatial Design: Unifying Digital & Physical Through Harmonic Principles
2:00pm PST
Marcos Terenzio, Senior Director Digital Experience, IA Interior Architects
As virtual worlds and spatial experiences evolve our perception towards architectural design is gradually changing as a result. Inhabitants of physical spaces are looking for more immersive and sensory-filled experiences IRL (in real life). This session explores the importance of designing spatial experiences in harmony with architectural environments across industry verticals. From flagship retail to workplaces, experiential pop-ups, and across mixed realities, the ways we can deliver layered engagement have dramatically evolved. Opportunities to maximize storytelling and stimulate the senses can now take new depths and possibilities – unifying the best of the physical and virtual world.
Digital Signage for Social Good
2:00pm PST
Moderator: Jules Folkers, Consultant and Speaker, JF Solutions
Panelists:
Joel Martin, VP, Programmatic Media, adFuze/chargeFuze
Gina Stratford, VP of Sales & Marketing, YESCO Outdoor Media
Albert Thompson, Digital Strategist, Walton Isaacson
Digital Signage can power social amenities for cities. How do we create the modern water fountain for power? From this session, we will showcase winning digital signage examples of how the industry can bring real change to city infrastructure.
Power to the Pixel: Weaving Digital Media into Physical Spaces to Craft Evocative Experiences
3:00pm PST
Alexandre Simionescu, Founder & CEO, Float4
In this talk, we’ll explore how digital media can seamlessly blend with architecture and design to transform physical spaces into immersive, interactive environments. By leveraging cutting-edge technology, we can craft experiences that evoke emotion, spark imagination, and engage audiences in unforgettable ways. Join us as we dive into real-world examples, uncover the creative process, and discuss how the fusion of responsive digital media and physical space is shaping the future of experiential design.
Breaking Rectangles: Let Your Digital Dreams Flee the Screen (All-Access Pass required)
4:30pm PST
Michael Stiller, Creative Director, Michael Stiller Design
With digital content permeating all disciplines of experience design, media-driven lighting can augment screen-based, high-resolution storytelling for a deeper immersion and a transformed environment – utilizing scale and proximity to extend the digital experience off the screen and into three-dimensional space for true-to-size human interactions. Inherently lo-res, abstract, and evocative, these interventions can have an even greater impact than a representational experience made up of millions of pixels, and can complement a highres expression, expanding the literal storytelling and wrapping the spectator in a compelling visual landscape of architecture and space. This presentation will examine the way a number of award-winning projects have created a true immersivity in environments ranging from indoor experience centers to exterior, city-scaled developments. In addition to discussing the design evolution, from intent to implementation, we will reveal some of the technical challenges and opportunities afforded in each case.
Tuesday, December 10
Urban Revitalization & Public Spaces: AT&T Discovery District
9:45am PST
Roger Ferris, Creative Director / Consultant, Luminara
The AT&T Discovery District is a state-of-the-art, award-winning, public arts and entertainment district in downtown Dallas – and the DSE winner for Digital Signage Experience of the Year in 2022. Come hear the behind-the-scenes story of how the Discovery District became one of the nation’s most impressive media-rich public spaces. Roger will share the background that led to its development, highlight the individual media components that create the District’s state-of-the-art ecosystem, and discuss the District’s continuing impact as a beloved and sought-out public destination.
Digital Placemaking – Creating New Cultural Activation Spaces for Brands, Entertainment, and Education
9:45am PST
Moderator: Bob Bonniol, Chief Creative Officer, Mode Studios
In this panel discussion led by Bob Bonniol from MODE, designers from TAIT and MODE discuss projects ranging from the recently opened Pier 57 with Google in NYC, Currents at the former Niagara Power Station, and The Avenues in North Riyadh Master Planning Phase with Melk, Pentagram, Benoy Architects, and giga-developer Majid Al-Fatim. The panel will focus on recent developments with AI, active sensing systems, media control, and other technologies that are combining to make placemaking dynamic and malleable, as well as the cultural, and programmatic advances of repurposing urban spaces to bring new life and activation that drives gathering, traffic, purpose, and joy! We’ll dive deep into how generative and machine-learning based AI is combining with show control systems to make every experience of a space unique, and personalized, while also delivering incredible capacity to measure experience, and convert audience to community.
A Fireside Chat with Montreal: Spanning the Spectrum of Content Strategies for Engaging the Public
12:30pm PST
Moderator: Cheryl Catterall, Curated Technologies Strategy Lead, HKS
Panelists:
Amahl Hazelton, Producer – Strategy & Development, Moment Factory
Joy Marsal, Executive Producer, Gentilhomme Studio
Alexandre Simionescu, Founder & CEO, Float4
Mathieu St-Arnaud, Partner and Creative Director, Normal Studio
Montreal is a city that showcases a unique concentration of artists, creative studios, and innovation hubs. This has given rise to groundbreaking ways of creating experiences in the public realm: participants from 3 Montreal Studios will jam about their origins, how their studios developed, and how their unique take on content production and innovation push the boundaries on engaging public space audiences. Moderated by Cheryl Catterall, active in this ecosystem since the late ‘90s, this unique panel will focus the light on the teeming creative environment of the city and expose different ways of thinking about content and user engagement.
About SEGD
We are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. We are a thought leader and an amplifier in the practice of experience design. Learn more at segd.org.