Celebrating a Powerful Month of Growth: SEGD Membership May 2025

Rachel Moran

  1. California State University – Long Beach students at 2025 SEGD Wayfinding + Placemaking

SEGD’s annual Membership May campaign wrapped up with incredible momentum, energizing our community and welcoming a wave of new voices and renewed commitments. More than just a campaign, Membership May is a celebration of the people, connections, and opportunities that make SEGD a vital force in shaping the world of experiential design.

This year, we proudly welcomed 68 new members and saw 124 renewals, each one a testament to the value SEGD brings to professionals across disciplines—from emerging designers to industry leaders.

Voices That Inspire

To mark the occasion, we launched a special Voices of Experience video series featuring insights from SEGD Fellows. The first two episodes spotlighted industry legends Bruce Mau and Chris Calori & David Vanden-Eynden, whose stories reflect the depth and impact of experiential design leadership. A new episode will be released every two weeks, with the upcoming episode featuring Donald Meeker debuting next week.

  1. Bruce Mau with students from Arizona State University

  2. SEGD Fellows and past SEGD CEO from left to right: Wayne Hunt, Leslie Gallery Dillworth, Chris Calori, and David Vanden-Eynden

A Month of Meaningful Themes

Each week during Membership May, we spotlighted a core value that defines what it means to be part of SEGD. Throughout the month, members shared heartfelt reflections through social media on how SEGD continues to be an invaluable resource throughout their careers.

Mentorship emerged as a foundational pillar. Many members spoke about how SEGD has guided and inspired their professional journey. As Kris Helmick of Arcadis shared, “The community, inspiration, and professional support SEGD provides has been instrumental in my career as a designer and creative leader.”

Support was another resounding theme—the kind that comes from a community that truly understands your unique challenges. Darlene van Uden of Elevate described it best: “The most valuable support I have received from SEGD is understanding. When your work falls into a design niche, it can feel as though your true self is lost in the labels of others. As a wayfinding and experience designer, SEGD is the place where almost everyone speaks my language.”

Knowledge is one of the most practical benefits of SEGD membership. With access to toolkits, best practices, and thought leadership, members stay ahead in a constantly evolving field. “Membership with SEGD has been an invaluable tool over the years in the experiential industry!” said Sean Puzzo of Avison Young.

And perhaps most powerful of all is Community—a deep-rooted network of designers, collaborators, and friends who grow together across years and careers. Anna Crider of Entro summed it up beautifully: “I am grateful EVERY DAY for SEGD and the lifelong mentors, friends, and network that it has introduced me to throughout my 20+ years as a member!”

Together, these voices reflect what makes SEGD membership more than just a professional affiliation—it’s a place to learn, to lead, and to belong.

  1. SEGD Members working together at E+E conference in Washington, D.C.

  2. Close-up of SEGD Members working together at E+E conference in Washington, D.C.

Congratulations to our Weekly Membership May Winners

This year’s campaign included special offers and prizes to thank our community and encourage participation. Congratulations to our weekly prize winners.

SEGD is proud of what we achieved together in May—and we’re just getting started. Whether you’re a longtime member or considering joining, the energy of this month reminds us that SEGD is a place where designers grow, connect, and thrive.

Not a member yet? There’s no better time to join.

Become a member today

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