Dayton Schroeter

Dayton Schroeter

Dayton Schroeter serves as Vice President and National Design Director at Smithgroup, leveraging his multifaceted expertise as an architect, social activist, exhibition designer, and artist to advance the cause of 'Design Justice.'



Member Since

March 2021

Dayton Schroeter is a Vice President and National Design Director at Smithgroup. He is an Architect, social activist, exhibition designer and artist with over 20 years of experience championing ‘Design Justice’ advocacy. As a leader of the firm’s Justice, Equity, Diversity, and Inclusion Committee, his charge is to lead design projects that address the systematic injustice that architecture and planning have perpetuated on historically disenfranchised communities of color. Leveraging his tenacious passion for design justice with authenticity and creativity, he is currently leading Antiracism efforts in design projects at all scales; including a new interpretive Master Plan for the Whitney Plantation, The National Slavery Museum at Lumpkins Slave Jail, The Virginia Museum of Fine Arts Expansion and Renovation project, an interpretive plan for 1315 Duke Street (the historic headquarters of the largest domestic slave trade operation in the United States), the Sweatt V Painter commemorative project at UT Austin, a traveling fine art, Hip Hop exhibition called “The Culture” and a traveling art installation called Society’s Cage that sheds national awareness on the history of anti-Black racialized state violence in the United States.

Ask me about

Ask me a question about futurism!

My super power is

Think outside the “box”

I'm looking for

I’m looking for allyship on the path to justice.

What I love about experience design

The fusion of architectural innovation and graphic storytelling empowers me to breathe life into tangible and intangible narratives, weaving emotions, culture, and identity into the very fabric of design. This passion fuels my relentless pursuit of creating spaces that not only inspire, but also leave an indelible mark on the human experience.

Best piece of advice I've ever heard

Don’t abandon sketching by hand.

Where I find Inspiration

I find inspiration in nature and social histories.

Practice Area

Exhibition, Placemaking, Public Installation

Focus Area

Equitable Design, Exhibition, Interactive, Interpretive, Sustainability


Corporate, Cultural, Education, Entertainment, Healthcare, Museums