Headed to ISA? Join Keith Davis for Ten Steps to Sign Legibility & Visibility
If you’re attending ISA or SEGD’s Branded Environments event, make time on Thursday, April 24 at 12:00 PM to join longtime SEGD member Keith Davis for his lunchtime session, Ten Steps to Sign Legibility & Visibility.
Keith will share insights from a new research manual developed with the Sign Research Foundation (SRF)—designed to turn decades of dense legibility and visibility research into something actually usable. For over 10 years, Keith has pushed to make this work more accessible to designers, business owners, and planners—not just as a guide, but as a tool for advocacy.
In his words:
This is where advocacy comes in..You win by coming prepared with the right information.
This new manual flips the script—giving you the hard data you need to fight for better signage outcomes, from city approval processes to client presentations.
Read more from Keith: Why Variance Hearings Suck