2026 SEGD Voices | Omnispatial Design

Join LMNl Studio’s Jamie Shaw, Partner, Narrative; and Paulina McFarland, Head of Brand Studio, as they present Omnispatial Design.

Omnispatial thinking is the practice of pairing architects and designers with technologists and storytellers to build spaces that treat technology as a material layer. By using tools like VR in the design process, we can prototype feeling, exploring light, materiality, spatial relationships, and ambitious possibilities before a project is ever built. Learn how immersive tools can engage communities remotely, accelerate iteration, and sell ideas with an omnispatial workflow that moves from sketch to virtual world to build.

Three Take-Aways

1. Omnispatial design is a practice of collaboration and translation between disciplines.

2. Immersive simulation is an empathy tool, not just a rendering.

3. Think of technology as a material layer in the built environment.

About 2026 SEGD Voices

Curated by the chairs of SEGD’s Professional Practice Groups, the 2026 SEGD Voices webinar series reflects SEGD’s commitment to advancing professional excellence and knowledge-sharing across the discipline. With a focus on Digital and Interactive Media, Museum Exhibition and Experience Design, and Wayfinding and Experiential Graphics, the series offers accessible, practice-oriented tools and perspectives. Each session provides peer-driven insights, creating a shared foundation for exploring emerging methods, technologies, and approaches shaping contemporary experiential design. The 2026 SEGD Voices series is free and open to all as part of SEGD’s ongoing commitment to professional learning, knowledge sharing, and community connection.

SEGD Professional Practice Group Chairs:

• Digital and Media: Nathan Lachenmyer (Sitara Systems), Sara Smith (RLMG), and Judith Zissman (Blue Telescope).
• Museum Exhibition: Vivian Combariza, Megan Dickerson (Birch Aquarium at Scripps), George Mayer (Consultant), and Steven Rosen (Available Light)
• Wayfinding and Experiential Graphics: Daniela Pilossof (DePerla Design) and Amy Rees (Exit Design)

SEGD is uniquely positioned to lead these conversations, with more than 2,200 members across multiple areas of practice around the globe, contributing diverse expertise and real-world experience. This series brings together voices from across the community to highlight innovative practices, practical strategies, and evolving standards within these three practice areas. Whether you’re looking to strengthen your digital and interactive work, deepen your approach to exhibition and experience design, or expand your understanding of wayfinding and experiential graphics, these sessions are designed to inform, inspire, and support your professional growth.

This session is hosted by the SEGD Wayfinding and Experiential Graphics Professional Practice Group as part of SEGD’s ongoing commitment to professional learning, knowledge sharing, and community connection.