Corbin Design

Corbin Design, Wayfinding and Environmental Graphics for Northwestern Academic Medical Center

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Corbin Design was established in Traverse City, Michigan in 1976. Since then, we have earned a reputation as a leader in wayfinding and signage design throughout North America. We employ 12 people, including seven designers and three project managers. In 2002, we became employee-owned, giving each staff member an increased stake in the success of our firm and its clients. Our wayfinding clients include 110 medical centers, 60 cities and towns and 40 colleges and universities.

Corbin Design's work has been recognized with awards from the Society for Environmental Graphic Design (SEGD). We have also been featured in periodicals such as Medical Construction & Design, FacilityCare, Society for Healthcare Strategy and Market Development’s Spectrum, Architectural Record, Health Facilities Management, American School & Hospital Facility, College Planning & Management, American City & County, The Urban Transportation Monitor, Nation’s Cities Weekly, Step-By-Step Graphics and Signs of the Times.

Corbin Design regularly shares knowledge through writing and speaking engagements for organizations such as the International Downtown Association, Healthcare Facilities Symposium, International Sign Association, Association of Professional Design Firms, SEGD and the Design Futures Council.

We define wayfinding simply as “direction for people in motion.” In this discipline, we merge information and visual design to help people find their way through complex environments more comfortably and more successfully. 

It considers all the tools you use to share wayfinding information with visitors: print and broadcast media, the Web, new technology, and signs in the environment.

Properly designed, it ties together verbal and visual cues throughout your organization: architecture, interiors, lighting and landscape design.

Read about wayfinding on our blog.


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