Designing Omnispatial Experiences with Jamie Shaw, LMNL Studio

October 8, 2025

Cybelle Jones

Explore the work of Jamie Shaw and LMNL Studio before The SEGD 2025 Conference Experience, Designing Possible Futures

As we look toward Designing Possible Futures at the 2025 SEGD Conference Experience San Francisco, we’re spotlighting the voices helping define the next evolution of experience design. These are the thinkers and makers expanding how we listen, build, and imagine what design can become when rooted in care, technology, and transformation.

Meet Jamie Shaw — Partner, LMNL Studio

Designing for possible futures means anticipating the environments where our physical, digital, and virtual worlds converge. Few studios are exploring that convergence more creatively than LMNL Studio, a San Francisco–based multidisciplinary practice co-founded by Jamie Shaw.

At LMNL, architects and designers work side by side with technologists and storytellers to create what they call Omnispatial Design—a holistic approach that treats technology as a material layer within the built environment. It’s both an ethos and a workflow: one that designs connected ecosystems across physical, digital, and virtual spaces to serve a shared experience for specific audiences.

Using immersive tools such as VR during the design process, LMNL can prototype not just form but feeling—exploring light, materiality, and spatial relationships while pressure-testing ambitious ideas long before construction begins. These simulations invite communities and clients to engage early, accelerating iteration and helping communicate big ideas with clarity and empathy.

In her session on Omnispatial Design, Shaw will share how this collaborative approach is transforming work in brand, municipal, museum, and retail environments—and how designers everywhere can begin to integrate these tools into their own creative processes.

Key Takeaways

• Omnispatial design is a practice of collaboration and translation between disciplines.
• Immersive simulation is an empathy tool, not just a rendering.
• Technology can—and should—be treated as a material layer in the built environment.

---

Catch Jamie Shaw’s session on Friday, November 14, at the SEGD 2025 Conference Experience: Designing Possible Futures in San Francisco.

The SEGD 2025 Conference Experience: Designing Possible Futures will bring together more than 30 speakers, workshops, and tours over three days—November 13–15—to explore how design can create belonging, embrace complexity, and spark transformation.

Register for the movement toward more connected, imaginative, and human-centered experiences.