Established in 1997, Whybrow Pedrola is an award winning, independent London based wayfinding agency.

Whybrow Pedrola provides a full wayfinding design service for clients and architects alike, either at the front end – analysis and strategy, or at the point of delivery – specification development and implementation management. Wayfinding analysis deals with the identification of visitor types, their flow routes and needs, not only through signing but lighting, building finishes, environmental graphics and art installations. Naturally this now encompasses digital wayfinding where appropriate – to encourage interaction and enhance the visitor experience.

With most projects we like to conduct visitor/staff research and consider human behavioural factors in order that we have evidence-based research to hand prior to embarking on the design process.

Whybrow Pedrola approaches each project with a fresh eye, together with our failsafe methodology of applied theory, creative thinking and rigorous user-testing. We believe in building integrity; specifying materials and techniques that complement the architectural and physical qualities of the spaces we’re working within.

We are team players who enjoy working with clients, stakeholders and architects on stimulating projects. We are passionate about our subject and the quality of our work is of paramount importance to us.

For further case studies please refer to; https://whybrowpedrola.com

Specialities
Wayfinding, Sign design and specification, Brand implementation, Information planning, Product design, Human factors, User experience, Visitor flow route analysis, Environmental graphic design within the built environment.