Wayne McCutcheon

Articles referencing Wayne McCutcheon: Kent State University Wayfinding Research

SEGD President 2010-2011

Wayne McCutcheon is a Past President of SEGD and a member of the 2016 SEGD Board of Directors.

Wayne McCutcheon, a principal and founding partner of Entro, has been instrumental in the successful planning, design and implementation of many large-scale wayfinding and corporate identity programs over the past 20 years. His background is in mechanical engineering. Wayne has received several awards from the Registered Graphic Designers of Ontario and the Society for Experiential Graphic Design, and been cited in magazines such as Azure and Applied Arts. Wayne lectures regularly on wayfinding and signage, and is a past President of the Society for Experiental Graphic Design.

Entro is an award-winning industry leader in ‘environmental graphic design’-planning, designing, and implementing wayfinding strategies, signage programs and other forms of visual communication in the built environment. With the experience and expertise to manage all aspects of environmental graphic design projects, Entro is truly international, with clients in Canada, Europe, the Caribbean, Asia, the Middle East and the USA.

Founded in 1990 Entro is one of Canada's most comprehensive firms specializing in environmental graphic design. The diverse staff team comprises individuals with backgrounds in graphic and media design, fine arts, architecture, engineering, industrial design, environmental design, and urban planning. This unique level of diversity in an environmental graphic design firm is integral to Entro’s success.

Along with Andrew Kuzyk, Wayne McCutcheon manages a design team of 35 in the Toronto studio.

Read more about Wayne McCutcheon and his work at Entro.



2015 SEGD Conference Past Presidents

The 2015 SEGD Conference: Experience Chicago is over and according to most of the attendees the staff came into contact with, this one was the best, one of the best, awesome, fantastic--you name the adjective; people seemed to really enjoy it. Chicago delivered incredible sunny days, riverboat tours of the city's architecture, and receptions out on the river walk. All these city-based activities provided great opportunities for people to get to know each other and connect.

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