Tongji University Signage

Merit Award 2014

The Tongji University metalworking studio focuses on training students to develop practical skills and innovative thinking. The teaching philosophy is "knowledge, ability and personality."

The 5,000m2 studio of Tongji University encompasses three floors and is divided into teaching and work areas. Because the studio and the program are new to students, the design team from the College of Design & Innovation of Tongji University created a series of icons to identify key areas and imbue each space with a unique identity. The unique icons are a combination of Chinese characters and symbols depicting various aspects of the metalworking trade, such as a saw blade for the CNC Milling area and flames for the Heat Treating space. The icons appear on wayfinding signage and in environmental graphics (painted on stairwells, on wall murals, or in vinyl on glass) throughout the studio. Using the pictograms as their foundation, they help students navigate the space safely while building a sense of identity and community pride.

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Jury Comments: 

“In this project, the designers found an interesting way to combine traditional Chinese characters with pictograms illustrating the function of the studio spaces. This hybrid system honors the pictographic quality of the Chinese character, while creating a new vocabulary that helps know and navigate the studio.” 

Design Firm: 

College of Design & Innovation, Tongji University

Client: 

Tongji University

Location City: 

Shanghai

Project Area: 

29,062 sq ft

Open Date: 

January 2014

Project Budget: 

$30,000

Photo Credits: 

Liu Yuyun

Design Team: 

Wu Duan (principal in charge), Gao Bo (creative director), Shi Yin (project manager), Liu Yuyun (wayfinding design), Zhang Chenxi (environmental graphic design), Jiang Wangxi (graphic design)

Consultants: 

Tongji Tiandi Institute of Art & Design Innovation (interior design)

Fabricators: 

Shanghai Yuequan

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