Tillamook Creamery Association wanted to create an updated visitor experience at their popular creamery and tasting room for the over 1.3 million tourists they see each year. Working with copywriters, illustrators and photographers, Studio SC developed a visual storytelling approach that nods at Tillamook’s 110-year history while also focusing on the modern dairy industry.
Life-size photography, informative custom illustrations, and playful interactive exhibits immerse visitors in the “Tillamook Way.” An image of a Jersey cow greets visitors. Entering into the space, 30-foot-tall photos representing Tillamook’s past and present reinforce the company’s historic timeline, drawing visitors toward the café and to one of the favorite photo opportunities: the Tillamook Yum Bus.
The second-floor exhibits include nine-foot tall illuminated cases that highlight the important roles of both the dairy farmers and the Creamery workers. An “On the Farm” exhibit utilizes large format photography and farm-based materials to showcase real artifacts and stories from local farmers.
Several interactive features enhance the experience, including a calf feeding area and cow milking station. The “Viewing Gallery” gives visitors an informative look at how cheese is made and packaged; custom illustrations and infographics help explain every step of the process. Finally, the “Cheese Tasting” room features an interactive, milk-bucket display that emphasizes the important role that customers play in creating new and innovative products and in driving the brand’s success.
Billy Chen (design director), Mark Sanders (project director), Christina Sakura (senior designer)
Olson Kundig (architect); Precision Construction (general contractor); Rand Associates, Ellipse Studio (content development); Lovett Design, Owen Davey (illustrators); Niteo (lighting)
Formations, Inc. (fabrication and installation)