Xlab 2014

An Evolutionary, Experiential Journey: SEGD Xlab 2014

Submitted by Justin Molloy on

LAX Feature

By Justin Molloy

In case you haven’t noticed, the digital world has changed dramatically in the last three years. When the first Xlab hit the streets of New York in 2011, we were living in a mobile-centric world where Steve Jobs had just departed our planet, Siri was launched, and everyone was consumed with the latest apps. In 2012, Xlab headed to Austin and we began to see that digital in spaces was going to be far more powerful than just devices.

Paul McConnell: Non-conscious Interfaces

Paul McConnell: Non-conscious Interfaces

Innovating Customer Experience at Control Group

Paul McConnell is Director of Product Design for New York City-based Control Group, one of the design and technology firms leading digital experience development today. At Xlab 2014, he’ll talk about how new embedded interfaces are improving environments and brand experiences by making them more responsive—and less distracting—to natural human behavior.

Xlab 2014: Digital Technology and the Changing Landscape of Customer Experience

NEW YORK (8 Sep 2014) — Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology used to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and it’s driving how brands, institutions, and designers shape customer experience.

David Schwarz

David Schwarz is an award-winning creative leader who’s spent his career designing brand experiences that integrate content, interactivity, architecture and technology. David has been featured in numerous publications like Creativity, Fast Company, Inc. Magazine, Communication Arts, Cool Hunting, FWA, The Hub, among others. He’s spoken at conferences for AIGA, The One Show, SEGD, SXSW, AdWeek, Cannes Lions, FITC, among others. He is also a mentor at New, Inc., the New Museum’s incubator program for art, technology, and design.

David Schwarz, Hush
New York

Pages

Subscribe to RSS - Xlab 2014