Wayne McCutcheon

Entro

Entro(Toronto) has been working with vivaNext and Delcan on the new Rapid Bus transit in the York Region. Entro shaped not only the signage and wayfinding for this development, but also designed the new look of the fare equipment. The new Ticket Validator Machines are a sleeker and a more modern complement to the stations, Bayview Tower interchange, and the architecture of the entire system.

Hablamos Juntos Universal Health Care Symbols

"We Speak Together"

A groundbreaking research effort produces universal symbols for health-care settings—and underscores the value of evidence-based design.

Patients, family members, and other visitors entering the doors of a hospital or other health-care facility face a daunting environment. Between them and their final destination, they will encounter a series of obstacles: multiple elevator banks, long and often identical-looking corridors, complex routes to distant departments or buildings, and often, ineffective wayfinding signage.

Kent State University Wayfinding Research

Rethinking the Campus

A Kent State University study questions some long-held assumptions about urban wayfinding.

Wayfinding is a complex and site-specific discipline that is only taught by a handful of university-level design programs. A recent course offered at Kent State University not only adopted a research-based approach to teaching the discipline, but also charted new territory in the exploration of symbols, colors, and destinations used in urban wayfinding.

Arizona Cardinals Stadium

Honor Award
Arizona Cardinals Stadium, Arizona Sports & Tourism Authority, Pentagram, Entro Communications

In its new world-class stadium designed by Eisenman Architects and HOK Sport, the Arizona Cardinals can boast a retractable roof and the only retractable grass playing field in North America. The state-of-the-art facility is also the site of the 2008 Super Bowl. Thanks to a high-impact environmental graphics program by Pentagram Design, the stadium also provides a one-of-a-kind destination for football fans.

Pentagram, Entro Communications

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