Wayfinding

Ashleigh Otto

Ashleigh Otto is a young self-motivated, team-oriented, critical, and hungry designer beginning her journey in EGD. She was loosely brought up in the Bauhaus tradition-- studying Industrial Design at Virginia Tech’s school of Architecture and Design.

Ashleigh Otto
Gropen
Louisa, VA

Katrin Middel

Katrin Middel is a partner of Polyform in Berlin, Germany. Polyform, a design firm in Berlin Germany founded in 1999, is known for corporate design, wayfinding, digital media, and exhibition projects.

Katrin Middel began her career in design at FH Münster, a University of Applied Sciences in Münster Germany, with a study focus in Visual communication and Illustration. Katrin Middel continued studying at the Swinburne University of Technology, with a focus on Design and graduating with a Bachelor degree with Honors.

Katrin Middle, Co-Partner at Polyform
Polyform
Berlin, Germany

Jason Azar

Jason Azar is a designer and researcher based in Austin, TX. His expertise is in the fields of wayfinding and environmental graphic design, cartography, and community-based planning and urban design,.

He is a designer at TBG Partners in Austin, Texas. He previously worked as an information designer and researcher at City-ID, a wayfinding and environmental graphic design firm based in New York City and Bristol, England, and as an archivist and gallery curator at Ford, Powell and Carson Architects and Planners in San Antonio, TX.

Jason Azar
TBG Partners
Austin, TX

Kathy Fry

Kathy Fry is the 2020 SEGD Vice President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.

Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.

Kathy Fry, Mayer/Reed, Portland Chapter Chair
Mayer/Reed
Portland

Guide Studio

Guide Studio is a strategic design consultancy that uses wayfinding, environmental graphic design, branding and communications to create purposeful experiences in places with people-traffic. 

Guide Studio believes that experience is the keystone to successful places. As wayfinders, designers, brand and communications experts, we approach each and every project with an understanding of how to create a single seamless experience that is on-brand – from the first visit to your website, to the moment they walk through your door, and the communication that follows. 

Nick Ross

Nick Ross is a graphic designer in San Francisco with a passion for social justice and community-focused design. Nick develops strategic experiential, wayfinding, and signage solutions for brands and clients across print, digital, and spatial formats. Nick is a knowledge leader for technical design aspects including: programming, code requirements, and fabrication of environmental graphics and signage.

Nick Ross
Gensler
San Francisco

Daniel Horton

Daniel Horton is a Senior Environmental Graphic Designer at Arizona State University in Phoenix, Arizona. Horton is a member of SEGD and specializes in Environmental Graphic Design, Wayfinding, Architectural Signage Design, Comprehensive Sign Plans, Visual Communication, Branding, Logo Design, Vehicle Graphics, Vehicle Wraps, Web Development, and Presentation Animation.

Daniel Horton
Arizona State University (ASU)
Phoenix, Arizona Area

Daniel Starr

Daniel Starr has always been driven to engage challenges and solve problems through critical and creative processes. Starr has a strong understanding of how great ideas can have impact through focused process management. Growing up in an architecture and construction based household, then focusing his education on art and business, nourished a strong balance of right and left brain thinking. This has helped Daniel Starr develop a unique perspective and ability to take projects from concept to fruition.

Daniel Starr
NYU Langone Medical Center
Greater New York City Area

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