Wayfinding

Kathy Fry

Kathy Fry is the 2022 SEGD President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.

Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.

Kathy Fry, Mayer/Reed, 2021 SEGD Vice President
Mayer/Reed
Portland

Plus at AP+I Design

We are brand storytellers.
We work with you to craft a narrative that translates your brand into experiences that connect with people. Through large, bold statements or small touches that surprise and delight, we map your story onto the built environment to create spaces that reflect your brand and goals.

Edward Kuliesis

Wayfinding | Signage | Experiential | Graphic Design

Specializing in wayfinding, signage, communications, exhibit programs and print.

Extensive experience developing wayfinding signage solutions for a variety of Clients, whose projects focus upon three-dimensional solutions. Including work for airports, colleges, corporate, cultural centers, education, governmental commissions, health-care organizations, municipalities, museums and universities.

Edward Kuliesis
Studio Kul
Chicago

SignAgent

SignAgent is a better way to better wayfinding. The SignAgent platform simplifies your process, helping you create, design, plan, and manage accurate and effective sign programs so that you can stop wasting time and start helping people get where they need to go.

Rachael Rosa

Rachael is part of the Environmental Graphic Design team at AP+I Design in Mountain View, CA. Before joining the AP+I team, her experiences included working for the University of Cincinnati's Planning, Design + Construction in Cincinnati, OH; Hunt Design in Pasadena, CA; and Selbert Perkins Design in Playa del Rey, CA. 

Rachael Rosa
AP+I Design
Mountain View, CA

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