Wayfinding

Jane Woywod

Jane Woywod is a San Francisco Chapter Co-Chair and an Environmental Graphic Designer based in the San Francisco Bay Area. 

She is passionate about design in the built space, because it creates opportunity to view design in both an analytical and artistic lens. Being able to examine and unpack complex wayfinding systems while getting to design creative branded experiences keeps the workflow fresh and interesting. 

Jane Woywod
Clearstory
San Francisco

Phuong Nguyen

Phuong is a Senior Experiential Graphic Designer at EYP, a people-first, interdisciplinary design firm specializing in higher education, healthcare, government, and science & technology. With over 400 employees, across 11 offices, EYP is a community of designers, sharing diverse perspectives.

Phuong Nguyen
EYP
Atlanta, GA

Alper Yurtseven

Alper Yurtseven, SEGD, IDSA

Alper Yurtseven, SEGD, IDSA is a senior experiential graphic designer and project manager at Mayer/Reed in Portland, Oregon. His work is focused on signage and wayfinding design for PDX Next, a major renovation and expansion of the Portland International airport spanning multiple architectural teams and construction companies. With a background in industrial design, he brings to his work both a creative and technical understanding of form giving.   

Alper Yurtseven
Mayer/Reed
Portland

Scott Little

Scott leads the Wayfinding Division for Baldwin Sign Company in Spokane Washington.

Architects and Interior designers turn to Scott for projects that benefit from full color 3D printing and development. Baldwin Signs is a fully bondable and licensed fabricator and installer and has been serving the Inland Northwest for over 80 years.

Scott Little
JNW dba Baldwin Sign Company
Spokane, WA

Kathy Fry

Kathy Fry is the 2022 SEGD President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.

Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.

Kathy Fry, Mayer/Reed, 2021 SEGD Vice President
Mayer/Reed
Portland

Plus at AP+I Design

We are brand storytellers.
We work with you to craft a narrative that translates your brand into experiences that connect with people. Through large, bold statements or small touches that surprise and delight, we map your story onto the built environment to create spaces that reflect your brand and goals.

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