The Mountain Monorail project is a proposed solution to a high-speed, mass transit system along the I-70 corridor, which winds through the Rocky Mountains of Colorado. The design concept for the identity utilizes qualities that reflect the pristine, dynamic, and unique nature of the mountain environment. Other suggestive elements in the identity help illustrate the idea of the monorail: the abstract shape of the monorail in the logo, the dynamic curved shapes that emphasize how the monorail wraps around its guideway beam, and the oblique type implying speed.
AMTRAK's Acela Specialty Station Signage Program. The Acela signage breaks new ground in the branding arena. Rather than being logotype-driven, the program derives its branding strength from its sculptural forms.
The Bushells Tea Warehouse, a landmark heritage building in Sydney's historic Rocks precinct, was a tea-manufacturing warehouse from 1923-1975 but lay vacant until 1999 when work commenced on converting it into the headquarters of a leading information technology company. The goal was to design a contemporary wayfinding system that referenced the building's historic function as well as the technological nature of the client's business. The building is densely occupied.
The DC citywide wayfinding program is unique in that it actually became a reality after more than 25 years of failed attempts to design and implement such a system. Geared to the wayfinding needs of the city's 22 million annual tourists, this signage program is a huge success among both visitors and residents. The signs often appear in location shots on the television program "The West Wing." The wayfinding system consists of pedestrian-related directional, identification, and map signs, as well as vehicular signs that interface with local roads and highways.
In creating the Anaheim Resort district, the City recognized the negative impact of the visual clutter created by the chaotic proliferation of signs competing for the visitor's attention along Harbor Boulevard and Katella Avenue. The design challenge was to create a new identity and signage program that could create a coherent and aesthetically pleasing vision for consensus and action.
The brief was to develop a wayfinding signage system to direct visitors through and around a complex environment comprising a residential high rise tower, four commercial mid-rise buildings, a railway station, bus terminal, and a retail/restaurant environment. This design employs strong color, graphic, and form language to ensure that the signage system is distinctive and legible in the urban environment. The form of the identification signs is based on a cube extracted to oblongs, either vertically or horizontally.
The 94-year old Monsanto Company wanted to shed its image as giant chemical maker and re-engineer itself as a kinder, gentler "Life Sciences" start-up. It was the task of the designers to create a thematic scheme that would allow an effective design solution of essential elements such as visibility, legibility, and flexibility, all without compromising creativity. The goal was to create a wayfinding communication system that would give information to others and get people where they want to go while presenting a meaningful interpretation of identity.
This vertical big box shopping complex includes four stories of big box retail and eight stories of parking – creating a number of challenges. The designers broke the mold by designing a sign system that required retailers to abandon their typical internally illuminated plastic signs for signage that would become the skin of the building. For example, signs for Target and Best Buy were layers of painted, welded wire attached to a chain link wall and set in front of the building's corrugated metal wall. It is large in scale but doesn't dominate the landscape.
This wayfinding and station identification sign program was developed for the new San Mateo CalTrain station, located on the heavily traveled San Francisco-South Bay commuter rail line. The design challenge involved developing a station graphics program that would conform to CalTrain standards and provide enhanced user safety and accessibility while complementing the new station's historically influenced architectural design.
The scope of this project encompassed the complete graphic design and signage for a new downtown baseball stadium and included logo design, graphic imagery, and all directional, informational, code, identification, and concession signage. A grille motif complements the architecture by expanding on themes of natural light and exposed structure. The logo celebrates the unique San Francisco experience of a waterfront ballpark where a home run to right field just might land in the bay.