A new signage and wayfinding program for the National Mall informs and guides visitors, but treads lightly.
When Pierre L’Enfant envisioned a “Grand Avenue” that would serve as the central axis and monumental core of the District of Columbia, he dreamt of ceremonial spaces and a tree-lined boulevard "…four hundred feet in breadth, and about a mile in length, bordered by gardens, ending in a slope from the houses on each side..."
Washington, D.C., is a content-rich venue for the 2010 SEGD Conference + Expo.
With its vocabulary of granite and marble and limestone, carved letters and majestic sculptures, classical architecture and stately canopies of trees, Washington, D.C., tells a story.
There are many individual stories told within the walls of its museums, inside its art galleries, and on the stone tablets marking its memorials. But collectively, the city’s monumental features tell just one: the story of what it means to be American.
From touchscreens to handheld devices, the future of digital wayfinding is in your hands.
Long considered the flashy stepsister of traditional signage, digital signage has generally been known for its chameleon-like ability to convey multiple messages, loop promotions, or display ambient imagery. Think Times Square, highway billboards, and retail marketing. But although it can be big, bright, and bold, it’s had trouble getting outside the box.
This project is a comprehensive interior and exterior signage program for the world headquarters of Teledesic, the builder of an "internet in the sky" communications system. The signage references 1960s-inspired space themes to reflect the company's personality and pioneering vision of worldwide telecommunications. The sign panel shape, reminiscent of the company's logo, utilizes images from Martians to constellations for a stellar effect.
This vertical big box shopping complex includes four stories of big box retail and eight stories of parking – creating a number of challenges. The designers broke the mold by designing a sign system that required retailers to abandon their typical internally illuminated plastic signs for signage that would become the skin of the building. For example, signs for Target and Best Buy were layers of painted, welded wire attached to a chain link wall and set in front of the building's corrugated metal wall. It is large in scale but doesn't dominate the landscape.
Designed to provide visitors of all ages with tools to assist them in understanding the design process of the building's architect, this exhibit space was conceived as an alternative to traditional art museums by allowing visitors to be hands- and minds-on, rather than passive viewers of art. The strong geometric qualities of the Gallery, trapezoidal in shape, necessitated exhibit structures that were simple and independent.
Northwest Museum of Arts & Culture Donor Recognition
This piece was commissioned for a new museum addition and is located in the entry pavilion. It has three programmatic components: as a sculptural piece located at the head of the grand stairs to the lower level exhibit space; as a screen for the café area beyond; and as a donor recognition piece for the museum's capital campaign. Titled Fire Lodge, the piece evokes the images of the region's Native American cedar bark lodge and fire pit, symbolic of a gathering place.
PCC Natural Markets have grown organically over 50 years into seven urban neighborhood stores. The design team helped them realize an opportunity not only to design the details of their newest store, but also to use the same elements in the redesign of their other existing properties and branded products. An entirely new logo and positioning were created.